Account Cultivation and Growth / Content / Design / Strategy / 07 Jul, 2017

A guide to creds that turn heads

Maybe it isn’t what you want to hear, but business creds are often done badly. Numerous, and perhaps harsh, assessments have begun surfacing ranging from ‘They’re all as bad as each other’, by Stephen Fair of Econsultancy, to ‘Most ad agency new business presentations stink. Period’, by Mike Fromowitz, who writes for Campaign. Harsh, yes,…

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Brand and Customer Experience / Design / Events / 27 Apr, 2017

5 imaginative and engaging experiential events

Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new…

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Design / Diversity & Inclusion / Events / 07 Mar, 2017

The Guerrilla Girls – Is it even worse in Europe?

We’re all about challenging creative ideas at JPC, and you can’t get more challenging than The Guerilla Girls. Formed in 1985, the American art activists have had over 55 member combinations throughout the years, who all remain anonymous to this day thanks to the gorilla masks they wear. On a mission to highlight discrimination in…

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Design / Events / 12 Dec, 2016

Bland2Brilliant

Let’s face it. In the world of B2B creative, it’s all too easy to be overly corporate. Often, you end up relying on the likes of a stock image site that leaves you with about as much cut through as the blunt side of a plastic spoon. Adrift in a bland sea of stock, it’s…

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Design / Digital / 22 Sep, 2016

By 2017, video content will account for 69%
of all consumer internet traffic.*

It’s difficult to ignore the sudden influx of video around us. On social media, in web banners, in advertising, it’s swiftly becoming the single most influential medium for sharing information. And recent improvements in technology are making it even harder to ignore. Video has become far more accessible and cheaper to produce. When done well…

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Account Cultivation and Growth / Brand and Customer Experience / Design / Events / 09 Sep, 2016

Revolutionise the client experience

In its simplest form, the Tour de France is an athletic contest: Cyclists pedal the arduous 2,200 or so miles, over 21 stages, and whoever does it in the shortest time wins. But to the millions of fans and thousands of competitors, the event is of course so much more. It’s steeped in history, tradition,…

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Design / Events / 03 Aug, 2016

Design Disruptors: The Transformative Power of Design

A humid summer’s evening on the 7th July saw an exclusive group of designers descend upon the red carpet of the London Palladium to witness the eagerly-awaited European premiere of Invision’s feature-length film, “Design Disruptors”. Introduced by their content lead, Clair Byrd, Design Disruptors is a documentary showcasing how product design has emerged as the…

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Design / Digital / Strategy / 18 May, 2016

Internet of everything. Or Internet of isolation?

Now, don’t get me wrong. I love digital and technology. I eat it up for breakfast. I’m lost without my iPhone – as I discovered recently when I realised I’d raced out of the house without it. Total panic set in – how would anybody reach me? How would I contact them? Of course I…

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Being JPC / Business / Design / 06 May, 2016

Thought For The Month: Closed Doors, Open Minds

When we traded our open plan warehouse in buzzing Brixton for the calmer, quieter surrounds of a zen-like compartmentalised Clapham retreat, we didn’t just change the space we were in – but the way we were working. We had spent 17 glorious years enjoying the lofty heights of a collaborative space but as a home…

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Design / Events / 28 Apr, 2016

Pick Me Up at Somerset House

For the 7th year running ‘Pick Me Up’ has returned to Somerset House to celebrate all things graphic arts. It’s quickly become a must-see event in the London design calendar so we wanted to experience the hype for ourselves. On entrance you are greeted by the ‘Pick Me Up Selects’ which showcases the work of…

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