Account Cultivation and Growth / Events / 21 Mar, 2023

Doubling up at Mobile World Congress

How we optimised the opportunities to make maximum impact at MWC23 for our clients AWS and JMA. This year’s Mobile World Congress, the world’s biggest connectivity solutions show, presented exciting opportunities for two of our clients to attract the attention of the thousands of visitors that perfectly fitted the profile of potential customers. On the…

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Brand and Customer Experience / Business / Events / 20 Jul, 2017

How live experiences can save a brand

Customers enjoy memorable experiences (cue the gasps). It shouldn’t come as a great surprise that the ‘Peak Stuff’ theory really has been vindicated lately. It points out that a good live event can be more valuable to the consumer than a product on its own. And it’s right. A storytelling device for today’s customer Since…

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Business / Events / 16 Jun, 2017

Could AI end the workplace diversity struggle?

Listening to Tom Loeffert of SAP speak yesterday at TechXLR8 — the last day of the week-long London expo —  I was struck by something strangely unfamiliar: an outlook on AI that doesn’t centre around speeding processes or creating a new digital workforce. Or ending the world. No, instead Loeffert spoke about AI’s ability to…

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Events / 03 May, 2017

Discovering a 500-year-old history of robots at the Science Museum

Until just a short while ago the concept of ‘AI’ was just that - a concept. A stimulating conversation piece, but little more. Well, in 2017 this is no longer the case. AI and its applications have been a key industry talking point this year, and for good reason. Huge strides have been made to...

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Brand and Customer Experience / Design / Events / 27 Apr, 2017

5 imaginative and engaging experiential events

Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new…

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Events / 07 Mar, 2017

Smart, intelligent, cognitive: 3 Mobile World Congress Trends changing the way we interact with brands

It’s always satisfying to see our work come to life – and that’s exactly what I got to do when I visited the Brightstar stand last week at the Mobile World Congress 2017 in Barcelona. It was great to see some first-hand reactions to the branding and propositions we created to help cement Brightstar’s transformation…

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Design / Diversity & Inclusion / Events /

The Guerrilla Girls – Is it even worse in Europe?

We’re all about challenging creative ideas at JPC, and you can’t get more challenging than The Guerilla Girls. Formed in 1985, the American art activists have had over 55 member combinations throughout the years, who all remain anonymous to this day thanks to the gorilla masks they wear. On a mission to highlight discrimination in…

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Events / 27 Jan, 2017

2017’s Hottest Events

It’s January, so can be sure that you’re filling up work diaries for the year… don’t forget to pencil in our inside scoop on the unmissable London marketing and design events in 2017. The Posh One: MARKETING WEEK LIVE 8-9 March Marketing Week Live is celebrating its 39th birthday this year – making it the…

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Design / Events / 12 Dec, 2016

Bland2Brilliant

Let’s face it. In the world of B2B creative, it’s all too easy to be overly corporate. Often, you end up relying on the likes of a stock image site that leaves you with about as much cut through as the blunt side of a plastic spoon. Adrift in a bland sea of stock, it’s…

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Being JPC / Brand and Customer Experience / Digital / Events / 30 Sep, 2016

Bjork Digital – An Immersive Journey Through Her Mind

If you’ve ever wanted to get closer to Bjork, then Bjork Digital at Somerset House gives you the perfect opportunity. Although having visited it last week, I’d warn you that even her biggest fan might feel it’s a little too close for comfort as you’re rolled around the inside of her mouth during an immersive…

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