Project
Strengthen the reputation of a multinational IT and management consultancy as an innovative leader in the experiential world, to drive sales and customer conversion.

Client
Logica

Our Aim
Create sales lead opportunities and drive conversion through an original and innovative customer experience.

The Concept
An innovative ‘Spark Centre’; a space to host clients for brainstorming, workshops and meetings, while also acting as a portfolio demonstration area.

What Happened
We infused Logica’s London Head Offices with the character and personality of their new ‘partnership’ branding. Cryptic clues and specialist installations, which encouraged problem solving and collaboration, were installed throughout the space to reinforce the idea of the new possibilities that could be achieved working together.

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A HUGE success ... we got six leads off the room a day later and customers were full of praise. We’re really, really chuffed.

Marketing Director, Logica
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