Every challenge brings opportunities, and this challenge is no different. Buying behaviour has changed in response to the pandemic, and the businesses that can respond to these shifting needs will be the ones to thrive in the new world:
And if you think you can just wait it out until things go back to ‘normal’, think again. This new socially distanced world is here to stay, with 74% of companies planning to permanently shift to more remote working post-COVID.
This playbook examines the attitudinal and behavioural shifts your buyers are going through, and shares ideas on how you can revolutionise your selling culture to respond to these changing priorities, increase sales and grow customer loyalty throughout COVID-19 and beyond.