Business / Strategy / 12 Jun, 2017

Why security inertia is more powerful than any hacker

If your house kept getting burgled because you’d been leaving the key under the same flowerpot, you’d probably think deeply about why it happened and how you’d make sure it would never happen again. Why have so many businesses failed for so many years to think deeply about their cyber security strategy? You might blame…

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Being JPC / 29 Mar, 2017

‘Simple Thinking: How to remove complexity from life and work’ by Richard Gerver

 ‘Simple Thinking: How to remove complexity from life and work’ by Richard Gerver When a book comes out with a title so close to our very own ‘making the complex compellingly simple‘ heart, how could we resist checking it out? Sadly the similarity ends with the title. Richard Gerver makes some sound points, but the book…

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Business / Content / Strategy /

5 signs you need a restructure not a rebrand

  One of the first questions I ask any client who comes looking for a rebrand is: “Why?”. I don’t just ask this because I’m contrarian, but because all too often they are looking for the solution to a problem that can’t be solved by brand alone. A repair isn’t as sexy as a rebuild…

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Account Cultivation and Growth / Business / Strategy / Thought Leadership / 13 May, 2016

How well do you know your business enemy?

Dunkirk. The Blitz spirit. Famous examples where people displayed an extraordinary courage and pulled together in a cohesive manner not seen in calmer, safer times. Threat brings humans closer together. Focus becomes sharper, clearer, streamlined and more meaningful – whether the threat turns out to be real or imagined. Without this, we live in a…

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Account Cultivation and Growth / Business / Strategy / 02 Jun, 2015

How to sell Security

‘The Internet of Things’ is a term you’ll now be familiar with. What is the one striking feature of this world-changing term that stands out? Uncertainty. Utter uncertainty.

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Business / Content / Strategy / Thought Leadership / 09 Mar, 2015

The Best Advice I Never Took?

As a 10 year-old schoolboy I never expected that the lesson I valued the most today would be one of my father’s rare pieces of advice back then. It’s something I will testify to have had a huge impact on my business life. And yet I ignored it for over 20 years. His advice? Ask one dumb question every day of your life.

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Being JPC / Brand and Customer Experience / Thought Leadership / 19 Jan, 2015

How straight and powerful is your business?

Alignment. Not a hugely exciting word I grant you. But in the right hands? Wow is it powerful.

In a world of abundant choice and excessive everything, where everyone can seemingly do everything 24/7, it’s hard to be clear on who does what and for what reason?

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Being JPC / Business / Strategy / 14 Oct, 2014

Death of a Salesman

Matthew Dixon’s bestseller The Challenger Sale is renowned bedside reading for most sales executives. His unique mix of experience, research and insight is widely believed to hold the secrets to both a successful sales strategy and honing your personal selling skills. Yet in the two years since The Challenger Sale…

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Brand and Customer Experience / Strategy / 17 Sep, 2014

Brand identity: Has your brand strategy got soul?

Consumers are seeking authentic brands. Brands with soul. Soul needs to be baked into your brand identity. Gone are the days when marketing was about having the biggest, shoutiest brand, being ‘revolutionary’ or being the first to launch stuff into space. To today’s hype-weary consumer, flash brand strategies, such as…

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Being JPC / Brand and Customer Experience / Events / 24 Jun, 2014

Do Lecture Diary

Attending a Do Lectures weekender has always ranked highly on my business bucket list, so naturally when our PR/content team “Project Voice” put the application under my nose I jumped at the opportunity and decided to document my experience for future Do Lecturers.

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