Business / Guest Blogs / Strategy / 07 Apr, 2014

The Secret to Business Success – Strategic Listening

Guest post requested by our friend from across the pond – SurveyMonkey, who may appear to be in the survey business, but who are really in the insight business. We share our experience on ways strategic listening can directly determine business success – and avoid failures. From business inception to…

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Account Cultivation and Growth / Brand and Customer Experience / Business / Strategy / 10 Dec, 2013

The Honest Truth About B2B CRM: Unpacking the McKinsey Global Survey

I came across a McKinsey global survey recently about how B2Bs have been talking PAST their customers. There’s a surprising gap between the brand values suppliers convey and what their customers actually want to know. 86% of suppliers claim brand affiliation with corporate social responsibility, yet to their customers, it’s statistically insignificant. What buyers really…

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