Who said B2B had to be boring?
In a world obsessed with technology and trimming costs – and even more recently with the added challenge of social distancing – it’s easy to forget that decisions are made by people. People who care about productivity, budgets and innovation, yes. But, more than that – people who really connect with inspiring, creative, exciting and personalised interactions.
These are the human motivations that infuse our lives with colour and meaning – and they are the human motivations that we – at JPC – strive to infuse into every communication. Driving out complexity and kicking dull and boring business jargon into touch to create dramatically richer engagement.
Want to know more? Take a look at some of our inspiring clients below who, with our help, are bringing the bright, boundless and bold to B2B! Need help cutting through your own complex B2B jargon? Get in touch.
Challenge
Create an immersive experience centre to showcase Experian at their most innovative, giving every customer a personalised journey and repositioning Experian from a pure credit bureau to strategic data-driven value partner.
Our Solution
A holistic, innovative approach that blended the best of content, physical space, AV, technology and simple, human narrative to deliver a uniquely personalised experience and end-to-end journey for every customer. The entire experience is designed to be one visitors can control and that builds around them, instead of a passive presentation environment.
Result
A space that is flexible, future-proof, inspiring and functional; translating Experian’s products and solutions into simple, effective, ‘customer first’ value propositions.
Challenge
How to create a truly personalised journey for every visitor to Experian’s customer experience centre, guiding them to uniquely targeted content and demonstrations, while enabling them to interact in a user-driven and controlled way.
Our Solution
We developed an interactive ‘Passport’ content app, preloaded onto tablets that guests can collect on arrival. Linked to the customer’s personalised agenda the app serves content tailored to their key drivers and helps guide them on their journey through the centre, while also integrating into key demonstrations to drive added interactivity.
Result
Not only does the app provide a more ‘Amazon-like’ tailored experience by highlighting key areas targeted to the user, it also allows them to transfer content to a collaborative workshop area of the centre, and offers a post visit web based download once guests check out of the centre – which in turn increases the ongoing personal customer engagement.
Challenge
Articulating and launching a first-to-market value proposition and complex range of solutions to Brightstar’s diverse customer base.
Our Solution
Launched at GSMA Mobile World Congress – the world’s largest exhibition for the mobile industry – JPC created a simple, humanised and highly personalised interactive content platform, designed around individual customer outcomes and allowing a personal experience for every visitor.
Key Stats
- 20 individual customer journeys
- 500+ pieces of content
- Over 48,000 impressions in 4 days.
“Absolutely delighted to get some really positive feedback from our customers’ and from our prospects. People loved the stand, they loved what we were saying and they loved the way we were showing everything. I think the difference this year is that they could see we are now delivering on what we said we would. Thank you for bringing this to life so clearly and simply.”
– VP Strategic Marketing & Customer First, Brightstar
Challenge
Brightstar needed to proactively engage with Telstra, disrupting, shaping and influencing perceptions before a critical RFP was issued to put them in prime position to win.
Our Solution
We created a highly targeted campaign which showed the alignment between Brightstar and Telstra, via a digital platform featuring day in the life scenarios to humanise the outcomes of the relationship, an interactive demo tool to highlight threat and opportunity points within existing customer experiences, and a fully executed ‘mock’ ad campaign to show how the partnership would attract new revenues from day one.
Result
A pivotal win in Brightstar’s key strategic account strategy.
Challenge
Position Addison Lee Group as THE premium ground transportation provider to increase awareness and enable deeper strategic engagement across critical business accounts.
Our Solution
In-depth stakeholder mapping and aligning of key customer drivers to a highly targeted Thought Leadership-led ABM programme. Delivered quarterly, the programme brings together ALG, their customers and key industry specialists around uniquely researched topics to debate the critical trends impacting ground transportation and the wider travel industry, culminating in a whitepaper series and VIP panel event sessions.
Key Stats
- 12 films with 500+ views
- 150 event attendees
- 14 expert panelists across 2 countries.
- 400% increased customer engagement
- 200:1 ROI
Challenge
Already a well-known B2B brand, Addison Lee were keen to grow their B2C presence. To support this, they had signed a 3-year partnership contract with AEG to be the Official and Exclusive Car Transfer Partner to The O2 and The SSE Arena Wembley.
Our Solution
Our digital signage concept emphasised the convenience of Addison Lee with the strapline ‘App. Tap. Snap’. We created designs for key customer touch points, delivering the right message in the right place at the right time.
Result
Addison Lee now has a fresh and modern brand style for consumer activities. The venues are equipped with Addison Lee branding on a constant roll (not just during events), providing extensive brand visibility and awareness to over 10 million visitors a year.
“JPC’s work on consumer DOOH at two of London’s major music and retail venues has significantly taken the Addison Lee brand forward, bringing a fresh, relevant and impactful suite of creatives that has helped increase our appeal to a wider consumer base. They produced a fantastic piece of work and it’s been a pleasure to work with their team.”
– Rob McGinn, Chief Commercial Officer, Addison Lee Group
Challenge
BT’s team of experts were already making their voice heard across their main site and social media channels, but with so much content being generated every day and with so many different stakeholders to engage – all with very different needs – BT needed to target the right people at the right time with the right content.
Our Solution
Bespoke, customer-centric, subscription-based thought leadership platform, with content targeted to individual stakeholders and backed up by detailed analytics to inform subsequent bespoke Customer Experience Centre visits.
Result
A media rich, fully immersive digital experience available across smartphones, tablets and a range of operating systems for accessibility on the go. Achieving the objective of 100% repurposing of original content, we created a business development and sales enablement tool that starts conversations, shares insight and fully engages customers and employees.
Challenge
Launch the new simplified BT Global Services product portfolio to a diverse circa 90,000 internal BT audience. Critically, the campaign needed to deliver key messages quickly and simply in order to maximise learning and engagement.
Our Solution
A fun and human spoof campaign with ‘Marmite-like’ appeal, designed to drive conversation and fix the new product names firmly at the front of mind.
Result
The hugely talked about campaign not only reached and engaged over 90,000 employees with a clear and simple message, it also saw BT embracing bold new ideas and demonstrated a business that truly lived its values.
Challenge
Help BT improve the quality of their bids and tenders, with a disruptive and redefined approach to increase win rates and drive new perceptions of an often ‘traditionally perceived’ business.
Our Solution
We unleashed our 360-degree campaign approach on BT’s high-value bids; using a unique blend of strategic and creative tactics to deliver stand-out, highly customised, surgically targeted responses, while creating a repeatable formula.
Result
Dixons Carphone was just the first of many wins as we continually challenged BT’s thinking to simplify complex solutions and talk directly to the customer’s real concerns. With this challenger approach we took BT to an average 80% win rate and helped secure over £1.5 Billion in initial contract value over an 18 month period.
“I can’t speak highly enough about them to be honest. Their whole team carried us over the line during the recent RFP we responded to for Dixons. Basically they give you all the support you crave for in BT to make a bid happen, all wrapped up in a perfectly formed ‘hit’ team.”
– Account Director, BT Global Services
Challenge
The BT Centre London Showcase – our 22nd showcase for BT, having designed and built creative, immersive and highly personalised BT customer experience centres across the world. These centres drive, close and nurture new business opportunities, ensuring a consistent global footprint for BT across the UK, Europe, AsiaPac and the Americas.
Our Solution
Our approach combines deep immersion with inspirational brand story, demonstrating BT’s reputation for innovation.
Result
The finished showcase brings BT’s brand story to life, taking customers on a highly personalised journey that’s targeted at their individual concerns and challenges. We achieved this through a carefully balanced blend of engaging experience, brand story and leading edge tech. This approach ensures that the 22 global showcases we’ve designed and built for BT are flexible enough to tailor specific customer scenarios whilst inspiring conversations and innovation.
“Our showcases have helped us achieve an average close rate of over 67% versus circa 40-50% without this critical, personal face-to-face experience.”
– Head of Showcases, BT Global Services
Challenge
How to show the everyday human impact of technical and complex solutions in a relatable way to support complex bids and deals and also to better enable sales teams to more strategically sell.
Our Solution
The DILO – ‘Day In the Life Of’ scenario selling tool was conceived by JPC to translate complex technical solutions into a simplified, humanised, interactive storytelling-led tool.
Result
Operating as a key tactic in opportunity conversion, training and sales enablement, the DILO format ranges from simple and affordable PPT, to video and interactive demos, and even AR and VR to deliver a truly immersive experience.
Challenge
Create a campaign to celebrate and leverage BT’s sponsorship of London 2012 and directly link it back to business solutions for BT’s enterprise and business customers.
Our Solution
We conceived, created and ran an 18-month, integrated challenger countdown and legacy campaign that aligns BT’s solutions with customer pain points.
Result
From a giant tyre track take over throughout BT Centre to a touring ‘Vehicle for Change’ mobile customer experience centre that took capabilities directly to key customers, to exclusive VIP BT Tower 2012 countdown events, to the first above the line campaign for BT GS in 7 years – Festive Tips – the ITSMA award-winning campaign was a true game-changer for BT.
Challenge
How to take Dimension Data beyond a typical IT decision maker engagement and gain critical C-Suite attention as they launched into new markets with a new cloud proposition?
Our Solution
Integrated digital, social and personalised key customer ‘man marking’ acquisition and ABM programme combined with market disruptor, humanised awareness campaign.
Result
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117% pipeline target achievement
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70% increase in brand recall
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40 key client engagements
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150:1 ROI
“You pushed us to be a bit braver and bolder and it’s really paid off. Thank you. We needed the cut through in such a cluttered space!”
– Marketing Director, Dimension Data
Challenge
As the official technology partner for the Tour de France, Dimension Data wanted to convey the full grandeur of this story to key customers, not only showcasing the capabilities they’re bringing to the Tour, but also relating them to core business benefits.
Our Solution
We designed and built ‘Ambition’, a mobile executive briefing centre, to follow the Tour de France. It delivered immersive ‘money-can’t buy’ VIP experiences to tell the story of Dimension Data, and bring to life the possibilities for customers.
“One thing that struck me with JPC, is that you took the time to listen to the brief. To understand who we are as Dimension Data, what we were trying to achieve and for our client, the Amaury Sports Organisation and the Tour de France and take that understanding into the experience centre.”
– Group Executive, Dimension Data
Challenge
We were tasked with creating the Vodafone Business Lounge at the Ricoh Arena in Coventry. The lounge was situated in a dated meeting room, so we needed to transform the space into a state-of-the-art innovation hub to give businesses in the West Midlands access to digital expertise as part of Vodafone’s exciting new Wasps sponsorship deal at the stadium.
Our Solution
JPC approached the space in the way we approach all experiential projects; by focusing on the customer journey and experience. The finished design includes demonstration areas, flexible meeting space that can be dialled up or down according to meeting size, and fun, interactive areas where customers can get involved and ‘play’ with the technologies to experience outcomes first hand.
Result
Working to a tight four-week timescale, the Vodafone Business Lounge was completed in time for the official launch event, where VIP guests were able to try the interactive demos. The lounge achieves the balance of showcasing Vodafone demonstrations whilst also providing a meeting space, with the added benefit of some great hospitality perks for customers who attend on game day!
“The Vodafone Business Lounge will enable West Midlands businesses to experience the game-changing potential of 5G and foster innovation and partnerships. With 5G, we can help turn their vision into reality.”
– Anne Sheehan, Director, Vodafone Business UK