EPISODE 1 – UNDERSTANDING THE NEW BUYER JOURNEY IN 2020
In this episode of ‘The Human Touch’ we navigate this maze to learn how the world of B2B buying is changing, and what this means for sales and marketing leaders and their teams.
EPISODE 2 – BRINGING INNOVATION TO LIFE
How can you translate technical solutions into human stories that showcase your innovation through the customer lens, generate more sales and enhance your customer experience? And what are the greatest challenges to overcome when doing this in the B2B space?
ONE MINUTE WONDERS
ABM AND THE IMPORTANCE OF ENGAGING EARLY IN THE BID PROCESS
Too many of today’s bidders are showing up late to the process. See how our ABM approach can help you engage earlier and improve your chance of winning.
ABM PERSONAS AND HOW TO GET THEM RIGHT
Got a minute? Hear from JPC’s Managing Director, Claire Ellis (Carsberg) on ABM personas and how to get them right.
THE CARDINAL SIN OF ABM
Key decision makers don’t want to necessarily know or appreciate being told, that they’re part of an ABM strategy… even if it could reap huge benefits.
BE SURPRISING (IN BIDS AND TENDERS)
Being surprising in bids can be the single point of differentiation between you and your competition.
GUIDES AND WHITEPAPERS
Get closer to your customers in a socially distanced world.
This playbook examines the attitudinal and behavioural shifts your buyers are going through, and shares ideas on how you can revolutionise your selling culture to respond to these changing priorities, increase sales and grow customer loyalty throughout COVID-19 and beyond.
5 essential steps to make your bid stand out.
You have one shot at articulating your capabilities to your client and convincing them they should choose you over everyone else.
Delivery connected experiences.
Draw on JPC’s knowledge and experience to help align internal discussions between sales, marketing and the rest of your business, to deliver a truly human customer experience.
5 steps to a customer-centric experience.
Some best practice tips to help ensure you create an experience that begins long before the customer arrives at your centre or event – and lasts long after they leave.
What can construction marketers learn from technology?
The construction industry has a huge potential for change right now. Take advantage of our learnings to leap ahead into a more challenging, future-facing space.