BID IMPROVEMENT SEMINAR – How do your bids measure up?
As a strategic sales and marketing consultancy; dedicated to helping complex and challenger B2B brands humanise and focus their message in order to sell better. We’re obsessed with your customer, and what they need in order to buy from you.
We work in many sectors, but all our clients face the same challenge: how to stand out in a complex playing field. Our specialist bid and sales pursuit team combine hundreds of years of experience, meaning we speak the language of our clients, and in turn theirs.
This session will be led by our experienced consultants, and will help you gain a new competitive edge by coaching and equipping your teams to approach bids differently.
- The most common pitfalls almost every bid team falls into
- How to better align your sales and marketing teams and efforts around a winning bid
- Why your technical delivery skills are immaterial to a winning bid!
- The clues to decoding your customer’s business, understanding individual decision makers and what they REALLY want
- How to leverage insight to better engage and target EVERY decision maker throughout their buying journey
- Added value techniques to give you extra competitive edge
ONE MINUTE WONDERS
ABM AND THE IMPORTANCE OF ENGAGING EARLY IN THE BID PROCESS
Too many of today’s bidders are showing up late to the process. See how our ABM approach can help you engage earlier and improve your chance of winning.
ABM PERSONAS AND HOW TO GET THEM RIGHT
Got a minute? Hear from JPC’s Managing Director, Claire Ellis (Carsberg) on ABM personas and how to get them right.
THE CARDINAL SIN OF ABM
Key decision makers don’t want to necessarily know or appreciate being told, that they’re part of an ABM strategy… even if it could reap huge benefits.
BE SURPRISING (IN BIDS AND TENDERS)
Being surprising in bids can be the single point of differentiation between you and your competition.
GUIDES AND WHITEPAPERS
DELIVERING CONNECTED EXPERIENCES.
Draw on JPC’s knowledge and experience to help align internal discussions between sales, marketing and the rest of your business, to deliver a truly human customer experience.
5 ESSENTIAL STEPS TO MAKE YOUR BID STAND OUT.
You have one shot at articulating your capabilities to your client and convincing them they should choose you over everyone else.
5 STEPS TO A CUSTOMER-CENTRIC EXPERIENCE.
Some best practice tips to help ensure you create an experience that begins long before the customer arrives at your centre or event – and lasts long after they leave.
WHAT CAN CONSTRUCTION MARKETERS
LEARN FROM TECHNOLOGY?
The construction industry has a huge potential for change right now. Take advantage of our learnings to leap ahead into a more challenging, future-facing space.