As we hit the halfway mark of 2025 and wrap up Q1 in our financial year, I’ve been reflecting on what’s been a purposeful and energising start to the year.
From a measured beginning to real strategic acceleration, the JPC team has been building serious momentum—helping our clients win with smarter, more human-centred marketing and sales strategies that truly deliver.
These are just a few high impact moments that stood out for me personally…
Mobile World Congress 2025
March saw another powerful MWC in Barcelona with AWS and JMA—helping them stand out in a competitive space with immersive brand experiences, bold storytelling and results-focused experiential marketing.
Competitive Edge Roundtables – What It Takes to Win
One of the real highlights this year has been the conversations we’ve hosted with senior commercial, sales and marketing leaders through our new Competitive Edge roundtable series.
In March, we explored how AI is reshaping ABM and enterprise pursuit—sparking sharp thinking around intent-led strategy, sales acceleration and what it really takes to stay ahead in complex markets. And in June, we took things further—focusing on how to shift earlier in the sales cycle, align around one powerful value narrative, and build board-ready business cases that win critical deals.
Both sessions revealed a clear truth: early influence, credible value and aligned teams are the real competitive edge.
Read the most valuable insights, examples and takeaways from our most recent roundtable in our discussion guide—designed for anyone leading complex B2B deals.
TECHNIA PLM Green Alliance Podcast
Our very own James Mollard joined the wonderful Bruce Poston at TECHNIA to explore how sustainability transformation starts with the right narrative—and how purposeful storytelling can unlock clarity, belief and action—even in a Space vacuum! Well worth a listen if you haven’t caught it.
Adaptive ABM that Engages and Delivers
AI That Fuels Smarter Marketing
It’s been a truly energising first half—and now we’re hitting our stride.
If you’re exploring ways to make your marketing, sales or brand strategy work harder, let’s talk. We’d love to share ideas, collaborate or see you at one of our upcoming roundtables.
