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Account-Based Marketing (ABM)
Account-Based Marketing: Laser-focused, human strategies to help you win and grow
To truly understand your business and its customers, we begin with carefully mapping a detailed, 360° picture of small communities: your own team and your key existing clients; overlaying data and the usual analytics with a much more personal view of the people involved and building our carefully tailored engagement tactics accordingly.
Only then do we build out your messaging, campaigns and strategies to scale; to resonate with new – and existing – clients with the absolute confidence that comes from deep insight and human understanding.
We’ll then equip you with the tools to deploy your message to key stakeholders in individual client organisations, right down to one-to-one highly targeted experiences. All refined and focused to yield deeper engagement and better sales outcomes.
Why JPC?
Our Account-Based Marketing strategies have won key contracts for billion-dollar clients on three continents – saving jobs, building growth and directly influencing P&L and share price.
Research & insight/intent analysis
Stakeholder and influencer mapping
Value proposition development
Campaign strategy and programme development
Campaign execution: content, thought leadership, social, inbound, outbound
OTHER SERVICES.
Deal-based Marketing (DBM)/Bid Improvement programmes
Influence, disrupt & personalise to stand out, increase win rate and secure major deals.
Experiential
Enable rich sales experiences, create new conversations and convert pipeline with innovative experiential on and offline customer journeys.
Sales Enablement
Focus value, grow accounts and nurture relationships with innovative, personalised sales enablement.
CONTACT US.
We’d love to learn more about your challenges and how we can help you. Get in touch for a chat.