JPC: your competitive edge
Enterprise sales is unforgiving. One lost renewal, one missed pursuit, can cost millions. That’s why we exist. JPC is your competitive edge – the consistent marginal gains, bold plays and human connections that tip the scales in your favour.
For more than 27 years, we’ve helped the world’s most ambitious tech leaders unlock new revenues, win must-have deals, and turn pressure moments into growth. In short, we make sure you win when losing isn’t an option.
ICV secured through competitive bids in 2024/25
new enterprise revenues delivered in the last 5 years
closed revenue for a major UK telco
average win rate in major deals
Trusted by leaders like:
How we help
From first signal to final signature
POSITIONING & PURSUIT
Creative Value Propositions
- Win strategy workshops
- Value proposition frameworks
- Competitor and stakeholder stress testing
- Narrative development
- Messaging architectures
- Creative go-to-market activation

POSITIONING & PURSUIT
Account-Based Growth
- Forensic research and account intelligence
- Human insight shaping 1:1 narratives
- Personalised content and executive activations

POSITIONING & PURSUIT
Deal-Based Marketing
- Deal intelligence and pursuit strategy
- Disruptive win themes and 1:1 engagement
- Sharp proposals, pitches and coaching

ACTIVATION & EXPERIENCE
Sales Enablement & Performance
- Persona-based playbooks and strategic messaging frameworks
- Immersive, interactive sales tools that bring stories to life
- Objection-handling narratives and live deal clinics that build confidence

ACTIVATION & EXPERIENCE
Experiential & Event Design
- Story-driven concepts and customer journey mapping
- CX and Innovation Centre design and immersive builds
- Executive programmes, launches and flagship events
- Interactive tools, demos and digital content ecosystems

Every win tells a story
See the competitive edge in action




Our edge methodology
Enterprise sales aren’t won with scattergun campaigns or siloed tactics. They’re won with a connected approach – one that blends deep insight, human intelligence and immersive creativity, then executes with relentless precision. That’s the edge JPC delivers.
Forensic account intelligence and deal-shaping consultancy that reveal where to play – and how to win.
Bold ideas, sharp storytelling and human-first design that cut through complexity, immerse customers in possibility, and spark belief.
Seamless activations that turn strategy into revenue, ensuring measurable gains and consistent competitive edge.

Powering decisive wins for enterprise tech leaders
enterprise tech leaders.