Account Cultivation and Growth / Strategy / 09 May, 2017

Adapt or die: Why it’s time to rethink your digital transformation strategy

We should all have been surprised to read that a third of all organisations based in the UK have no digital transformation strategy whatsoever. We weren’t, of course, and not only because a further 21% of respondents said they were ‘just getting started’ with their own strategy and another 24% said their strategy was, if…

Read more

Business / Diversity & Inclusion / Strategy / 08 May, 2017

4 reasons why diversity should be on your strategic agenda

Have a skim over any corporate Twitter feed and you’re likely to encounter a healthy dose of diversity messaging. While few are doing anything as disastrous as Pepsi’s recent faux pas, much of what appears is little more than a box-ticking exercise with no real substance behind it. For me, this represents a huge missed…

Read more

Account Cultivation and Growth / Content / Strategy / 25 Apr, 2017

What B2B marketers can learn from Wendy’s’ social media strategy

At the risk of disrespecting Carter Wilkerson, you probably haven’t heard of him—-assuming you have heard of him––because you’re a member of his thriving and expansive social circle. Carter Wilkerson is the proud poster of one of the most liked, retweeted and replied-to tweets since the birth of Twitter in 2006. The wording of the…

Read more