Category: Podcasts

Podcasts / 08 Jul, 2020

The Human Touch – Bringing Innovation to life

How can you translate technical solutions into human stories that showcase your innovation through the customer lens, generate more sales and enhance your customer experience? And what are the greatest challenges to overcome when doing this in the B2B space?

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Podcasts / 17 Apr, 2020

The Human Touch – Understanding the new buyer journey in 2020

In this episode of ‘The Human Touch’ we navigate this maze to learn how the world of B2B buying is changing, and what this means for sales and marketing leaders and their teams.

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Our Tweets.

Are you breaking the number one rule of ABM without realising it? It's a surprisingly easy one to miss, but it can make or break your campaign's success. Our CEO Nick Pearce confesses all: ow.ly/U9oi50AGXQe
Event marketing budgets are being reallocated into content and digital events, according to eMarketer. We're definitely seeing this trend as we support our clients to take their experiences online. See how other practices are changing in the B2B world: ow.ly/9cve50AHbP7
To help buyers to purchase from you, you must first appreciate the treacherous journey they have to go through in the buying process. In our podcast, we navigate this maze to learn how the world of B2B buying is changing, and what this means for you: ow.ly/W90M50AH1MB
Your partner ecosystem has never had such a direct bearing on your share price and ability to operate. Boost its resilience with tips from our 'Challengers in Construction' white paper: lnkd.in/dV_EzAB

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