Podcasts / 02 Mar, 2023

The Human Touch – Are robotic communications killing your sales team?

How can we ensure B2B marketing is fit for purpose in an increasingly transactional age? In the latest episode of our human touch podcast, Claire Ellis and her guest, ex Vodafone, BT and Ericsson B2B tech marketing specialist Lisa Daniels, discuss the need for stronger personal connection in today’s hybrid world of work. Drive richer conversations with the human edge.

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Podcasts / 08 Jul, 2020

The Human Touch – Bringing Innovation to life

How can you translate technical solutions into human stories that showcase your innovation through the customer lens, generate more sales and enhance your customer experience? In the second episode of our human touch podcast, Claire Ellis talks to Danny Wootton, Director of Tivital, about the greatest challenges for B2B sales and CX. Cut through, humanise and engage with your ever-evolving customers.

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Podcasts / 17 Apr, 2020

The Human Touch – Understanding the new buyer journey in 2020

How is the world of B2B buying changing? What does this mean for sales and marketing leaders and their teams? Claire Ellis sits down with Gary Sharp, Chief Revenue Officer at the Network Collective to unpick today’s buyer journey. According to a recent Gartner report, some 77% of B2B buyers say their latest purchase was ‘very complex or difficult’. How can we turn things around?

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