Throughout his 25 years in sales and marketing, James has focused on creating growth for his clients, hitting targets and seeking clear routes to revenue and market share. He’s developed enriched, account-based experiences across the buyer journey for both small, high-growth clients and larger enterprises in telco, tech and professional services – including BT, T-Systems, AWS, Microsoft, Oracle, PwC and EY. His intricate knowledge of technology and telco ecosystems, where they connect, and how they create value, drives success for JPC and our clients. James adds a sense of fun to everything that he does, and away from JPC, he brings his humour and winning mentality onto the rugby field to coach youngsters.