JPC and AWS: Driving Measurable Impact

At JPC, we understand AWS isn’t just selling technology – you’re shaping the digital backbone of global business. Our ABM approach translates that power into human connection: telling your story through insight-led strategy and creativity that builds trust, accelerates growth, and deepens loyalty across every key account.

For the past 6 years, we’ve helped AWS unlock new revenues, win must-have deals, and turn pressure moments into growth. In short, we make sure you win when losing isn’t an option.

ICV secured through competitive bids in 2024/25

£ 0 m+

new enterprise revenues delivered in the last 5 years

£ 0 bn+

closed revenue for a major UK telco

£ 0 m+

average win rate in major deals

0 %

Featured story: ABM in action for AWS

Strategy

We built an ABM programme for BP that repositioned AWS from a product provider to a strategic energy partner – shifting the narrative to customer value, deepening engagement beyond IT, and delivering personalised, insight-led experiences that spoke directly to sector innovation and leadership priorities.

What we delivered

We delivered a unified sector narrative built around six customer-centric pillars, supported by team training, bespoke high-value content, a personalised sales hub, and an activation blueprint that aligned sales and marketing around measurable growth and continuous refinement.

Opened dialogue with 17 senior leaders and influencers beyond the traditional AWS audience.

Helped reshape and grow the narrative around ongoing early renewal discussions.

Secured industry innovation leaders as keynote speakers for an AWS flagship event.

Set a new benchmark across AWS for how ABM is shaped, delivered and measured.

More ABM success stories

Supporting clients to go deeper and win bigger

BT Entain

Leveraging BT’s sustainability credentials to engage Entain on a deeper level.

BT Translink

Designing an account centric strategy to deepen BT’s dialogue with Translink.

Skanska 20 Ropemaker Street

Blending deep construction expertise with rapid insight and a visionary strategy—to help Skanska secure a £240M contract.

Proven success working with a range of AWS IBUs:

"What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN."

Bid DirectorGlobal IT & Communications Services Company