The Challenge: Skanska contacted JPC halfway through the bid process for 20 Ropemaker Street to help them create new advantage: to stand out from the crowd, improve their hit rate and handle the creative response while they focused on the technical.
Our Solution: Against very tight deadlines, we deployed our bid and creative teams. Thanks to deep construction sector experience and our rapid insight and immersion process, we developed a visionary winning formula consistent with the end client’s needs and Skanska’s brand, yet dramatically more aspirational than all competing bidders.
The Result:
- Skanska won all the lots that they bid for
- They were formally informed that their response resonated more effectively than any other proposal submitted, both for in terms of response, content and creative personalisation
- Skanska has an aggressive yet optimistic challenger positioning and bid identity which can be carried through to future bids
“JPC came into the process at a very late stage… They were very conscious not to derail the team and slotted alongside our creative team smoothly. The team were professional. hardworking and knowledgeable. It was good to be challenged on our win themes from an outsiders perspective and the way they brought the team bios to life and gave the executive summary and more human spin was invaluable to us…I think their client engagement approach, aligning ourselves to the clients brand and stakeholders can be very much underestimated by construction businesses.”
Commercial Director, Skanska