Account-Based Marketing / 09 May, 2023

B2B marketers shift focus to growth and CX. But how can they deliver?

Growing economic challenges are putting increasing pressure on CMOs to prioritise boosting revenue and optimising ROI. Could account-based marketing help relieve this burden, asks Claire Ellis, Managing Director at JPC?

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Thought Leadership / 24 Mar, 2023

Are robotic communications killing your sales opps?

The human touch is that little snippet of physical affection that brings a bit of comfort, support, and kindness. It doesn’t take much from the one who gives it but can make a huge difference in the one who receives it.

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Press Reviews / 18 Oct, 2019

JPC recognised in the Parliamentary Review

We are pleased to announce that JPC has been recognised in the Parliamentary Review as a
“Best Practice Representative”. JPC was founded in 1998 as a strategical consultancy
specialising in brand communication, bids and tenders, customer experience and account-based marketing.

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Brand and Customer Experience / Videos & Webinars / 15 Aug, 2019

CX Webinar

Draw on JPC’s knowledge and experience to help align internal discussions between sales, marketing and the rest of your business, to deliver a truly human customer experience.

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Brand and Customer Experience / 19 Jul, 2019

Your digital experience may be excellent, but are you catfishing your customers?

Are you catfishing your prospective customers? ‘Catfishing’, or, according to an informal dictionary definition ‘luring someone into a relationship by means of a fictional online persona’, is common in online dating (or so my sons tell me…) but you may not realise that it’s rapidly becoming just as prevalent in the corporate world.

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Account-Based Marketing / Videos & Webinars / 21 Nov, 2018

ABM and the importance of engaging early in the bid process

Too many of today’s bidders are showing up late to the process. See how our ABM approach can help you engage earlier and improve your chance of winning.

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Account-Based Marketing / Videos & Webinars /

ABM personas and how to get them right

Got a minute? Hear from JPC’s Managing Director, Claire Ellis on ABM personas and how to get them right.

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Business / Diversity & Inclusion / 12 Oct, 2017

Dove: Why ‘doing’ D&I isn’t doing enough

Just a few months ago our founder, JP, wrote about the implications of Pepsi’s controversial ad, hoping that we’d see a real shift in the workplace diversity debate and encourage a much more inclusive business mindset. Unfortunately, Dove’s latest ad disaster is proof that the world’s biggest brands aren’t engaging with what D&I really is…

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Account-Based Marketing / Business / Strategy / Thought Leadership /

How to give your bid the impact of a creative campaign

If you find yourself wishing for the creative freedom of a campaign when you’re writing your bid, you’re not alone. The RFP process is, at best, limiting. At its worst, though, it’s stifling. Many bid teams we work with struggle to bring their value to life in a prescriptive Q&A format that seemingly offers little…

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Account Cultivation and Growth / Business / 14 Sep, 2017

Why brands without purpose are falling behind

Nobody would have been surprised to read that nine of every ten business executives feel brand purpose matters, according to a recent Harvard Business Review article. The fact that only 46% believe their company has one, however, is more than a little worrying. Any brand that fails to determine their motivation outside profit, and share…

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