5 essential steps to make your bid stand out
You have one shot at articulating your capabilities to your client and convincing them they should choose you over everyone else.
The Human Touch – Are robotic communications killing your sales opps?
How can we ensure B2B marketing is fit for purpose in an increasingly transactional age? In the latest episode of our human touch podcast, Claire Ellis and her guest, ex Vodafone, BT and Ericsson B2B tech marketing specialist Lisa Daniels, discuss the need for stronger personal connection in today’s hybrid world of work. Drive richer conversations with the human edge.
Immersive gamification experiences that superseded social distancing
March 2020, we were all locked down, with nowhere to go and nothing to do. With non-essential retail and hospitality venues forced to closed their doors, workers told to work-from-home wherever possible and others placed on furlough, companies had to turn to innovative ways to keep their brands front-of-mind in their customers’ minds. Many turned […]
Going back to ‘normal’? Think again, the ‘hybrid model’ is here to stay.
The pandemic has rapidly accelerated the use of technology, and with businesses now heavily invested in new ways of working, the ‘hybrid model’ is here to stay.
Get closer to your customers in a socially distanced world
This playbook examines the attitudinal and behavioural shifts your buyers are going through, and shares ideas on how you can revolutionise your selling culture to respond to these changing priorities, increase sales and grow customer loyalty throughout COVID-19 and beyond.
The buyer journey has changed – has your value proposition?
Just when you thought there wasn’t anything left to disrupt, businesses are finding themselves blindsided by the fact that traditional buyer journeys have changed for good – rendering their value propositions and their sales and marketing processes obsolete.
What can global music festivals teach a B2B audience?
Millions of people flock to music festivals globally each year to see world-renowned artists. But megastars from Guns N’ Roses to Beyonce – and the festivals that host them – command a premium; and the festival experience has had to adapt to warrant increasing ticket prices. Gone are the days of your favourite artists hitting […]
Dell and Dennis – The Human Touch
Dennis is a person, just like us. Not everyone aligns their pens perfectly on their desk or religiously wraps their bananas in clingfilm like Dennis does, but we can all relate to him on one level or another. When a brand understands this concept and, better yet, markets according to it, they can connect with […]
What influences millennials most when it comes to brands?
Providing you haven’t just emerged from a few years beneath a rock, it probably hasn’t escaped your notice that a few political tectonic plates have been shifting recently, both in Europe and across the pond. Setting aside any reservations you may have concerning the outcomes, there can be no doubt that millennials – particularly the […]
Design Disruptors: The Transformative Power of Design
A humid summer’s evening on the 7th July saw an exclusive group of designers descend upon the red carpet of the London Palladium to witness the eagerly-awaited European premiere of Invision’s feature-length film, “Design Disruptors”. Introduced by their content lead, Clair Byrd, Design Disruptors is a documentary showcasing how product design has emerged as the […]
The cure for content fatigue: Interactive content
We’ve all wondered what the future will look like at some point in our lives. From flying cars, comparable to Doc Brown’s Delorean DMC-12, to Ex-Machina style artificial intelligence. These dreams now don’t seem like such a distant reality. As computers become more powerful, clever and sophisticated, the rate of technological growth is rapidly increasing. […]
A flash of genius: @think_jpc Instagram challenge
This is the first time I’ve worked for a company with “core values”. Not promises that we shout about to make people believe in us. But real, core values that we believe in and live by.