How live experiences can save a brand
Customers enjoy memorable experiences (cue the gasps). It shouldn’t come as a great surprise that the ‘Peak Stuff’ theory really has been vindicated lately. It points out that a good live event can be more valuable to the consumer than a product on its own. And it’s right. A storytelling device for today’s customer Since […]
5 imaginative and engaging experiential events
Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new […]