
Account-Based Marketing / 31 Jan, 2023
Marketers are measuring ABM. Here’s what they’ve found…
As the popularity of account-based marketing continues to grow across B2B businesses, JPC’s David Gray asks if the results are living up to the hype Before we start, consider these two questions: How much does your business spend on marketing a year? And what’s that as a proportion of your total revenue? If it’s around…
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