Account-Based Marketing / Sales Enablement / Thought Leadership / 31 Oct, 2022
Why aligning sales and marketing isn’t enough to drive successful ABM
“It’s a standard ABM mantra that sales alignment at the outset is an absolute for the success of a programme but no one seems to be very clear on what that actually means. In our experience getting everyone facing in the same direction and agreeing it’s a great idea simply isn’t good enough. Sales have…
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