Content Marketing: Who’s the fairest of them all?
There’s a huge buzz around content marketing strategy and countless examples of brands that do it well. At Project Voice, we are constantly on the lookout for brands that are leading the way, and like to take a moment to explore ‘how and why’ they worked.
Decoding “Britishness”: 5 Tips for Tech Brands expanding to the UK
The UK’s post-industrial identity has found its footing in the past decade or so in new media, tech, and digital services. London’s creative ecosystem has sprouted up accelerators, incubators and start-up hubs while also luring over the big players from across the pond to tap into its nutrient-rich media landscape,…
thinking bob Re-thinks how to Amplify its Brand
Rebecca Gregory, Brand Amplifier alum and founder of thinking bob, shares the experiences that led to the creation of her company and how it’s benefited most recently from BA bootcamp. I’ve never done anything by halves. I studied Maths in Pennsylvania, organised the Brixton Oxjam festival and, after the…
Surveying the Turf in Media and Strategy
The British media loves reporting on public opinion surveys. From the state of the economy to NHS to sustainability to women’s hair and beauty, a simple Google search will reveal to you how many tier-one publications ground their content on opinion polls. Why? Because surveys give clout to media, give voice to the complexities of […]