Account Cultivation and Growth / Events / 21 Mar, 2023

Doubling up at Mobile World Congress

How we optimised the opportunities to make maximum impact at MWC23 for our clients AWS and JMA. This year’s Mobile World Congress, the world’s biggest connectivity solutions show, presented exciting opportunities for two of our clients to attract the attention of the thousands of visitors that perfectly fitted the profile of potential customers. On the…

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Brand and Customer Experience / Digital / 25 Aug, 2017

VR: Audi’s answer to the online customer

For brands who rely on the face-to-face impact of their product, appealing to customers who do their shopping online presents a challenge. Products which need to be experienced first-hand used to be able to speak for themselves, but now the customer is only ever a few clicks away from message boards, online forums, reddit threads…

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Thought Leadership / 06 Jun, 2017

Why there’s value in your agency being ‘slow’

For a couple of years now advertisers have been gradually leaning more towards in-house services and away from agency outsourcing. A recent ISBA study has translated this trend into numbers, and put forward the main reason behind it: agencies thought to be too slow. The advertisers’ issue centres around urgency. They want briefs to be...

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Being JPC / 27 Apr, 2017

A day in the life of an account executive

Life at a fast-paced brand and communications consultancy is anything but typical and neither is the day-to-day of the people who work here. Senior account executive Abby Fox took some time out of her busy schedule to chat about what she does at JPC. What’s working for a marketing agency like? It’s intense, but lots…

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