PepsiGate: Why values should drive diversity
Pepsi’s short-lived controversial advert shows why values should drive diversity How did Pepsi get their latest advert so wrong? Criticism for the ad ranged from ‘absurd’ to ‘disrespectful’ and even ‘a sick joke’. Some have called for a boycott of all Pepsi products. The ad begins with Kendall Jenner modelling at a photoshoot while a […]
A Real Experience of Work: My Week at JPC
As a student, your expectation of a week’s work experience tends to involve adopting the role of ‘chief tea maker.’ Luckily for me, this was not the case during my week with JPC. Everyone was so welcoming and supportive of my development throughout the week. They introduced me to the world of B2B marketing at […]
2017’s Hottest Events
It’s January, so can be sure that you’re filling up work diaries for the year… don’t forget to pencil in our inside scoop on the unmissable London marketing and design events in 2017. The Posh One: MARKETING WEEK LIVE 8-9 March Marketing Week Live is celebrating its 39th birthday this year – making it the […]
Bjork Digital – An Immersive Journey Through Her Mind
If you’ve ever wanted to get closer to Bjork, then Bjork Digital at Somerset House gives you the perfect opportunity. Although having visited it last week, I’d warn you that even her biggest fan might feel it’s a little too close for comfort as you’re rolled around the inside of her mouth during an immersive […]
Thought for the Month:
Bravery Creates Opportunities
Our Thought for the Month blog comes from guest contributor, Elisabeth, who is halfway through her internship with us. At JPC, we pride ourselves on our bravery, to be able to stand up, be honest and realise your full potential; everyone in the team brings that to their work every day. When I started my […]
Thought For The Month: Closed Doors, Open Minds
When we traded our open plan warehouse in buzzing Brixton for the calmer, quieter surrounds of a zen-like compartmentalised Clapham retreat, we didn’t just change the space we were in – but the way we were working. We had spent 17 glorious years enjoying the lofty heights of a collaborative space but as a home […]
The Hemingway Challenge: Reaching your Audience with Brevity and Wit
Shakespeare is quoted as saying “Brevity is the soul of wit”. It’s true in art, and it’s even truer in advertising.There is a natural human affection for a message that’s transmitted succinctly. Yet, whether it’s an elevator pitch or a tweet, what brands often struggle most with is communicating in…
Inspiring Creativity: Adobe Create Now World Tour
I believe every design graduate dreams of finding a great job and a fantastic team. Luckily enough my dream came true when I was accepted to be part of the JPC design team! This is how I started my MYOC (Make Your Own Career) journey. I had only been here…
Can a Selfie be Profesh?
The Selfie phenomenon is, by and large, the domain of the personal social network and rarely (albeit cringeworthingly sometimes) the avatar of choice for the business world. Whilst the duck-lipped, soloist exhibition is by no means going anywhere soon (nor should it!), it’s interesting to see how the movement is…
Feasting with Panthers: The Danger is in the Details
Following is a guest post from Project Voice’s incredibly talented client Adam Blackwood, founder of Private Drama events. Enjoy a multi-media tour of their incredible Showcase event and how Project Voice helps tell their show-stopping stories.
MYOC Journey: My first month at JPC
Unlike some people lucky enough to know exactly what career they wanted to go into from a very young age, I never had that defining moment. I chose a degree in Business Management because I liked my A-Level Business Studies teacher and she made the content easy to understand. It…
Creating a Greener Corporate Ecosystem
In our push to become a more responsible agency, JPC has undergone a number of eco-friendly policy changes to seriously impact our carbon footprint, across our everday business, our partner supply chain and even our commitment to forgo air travel whenever possible. We converse regularly with industry experts in sustainability…
Synergising ideas
JPC at Imperial College London ThinkSpace Start-up week 2nd April 2014 – 4th April 2014 Imperial College London ThinkSpace hosted a series of start-up surgeries in collaboration with JPC designed to inspire, motivate and provide invaluable insights to individuals looking to start up their own businesses. Located within Imperial College’s Ugli building in White City, […]
Brand Amplifier – Boosting Brixton
I’ve worked in Brixton for 17 years and been a resident here for even longer. During that time I’ve launched 3 successful brands, raised two boys and transformed my passion project into an official charity. But the fact is when I started out I was as clueless as anyone else about what really goes into […]
My Ugli Valentine
A letter to Ugli lovingly guest blogged for JPC by Elodie Peboscq Time flies…it has been 3 years, 3 beautiful years since our Ugli relationship began…we still remember the very first look you all have given us. We could see the hope and eagerness in your eyes wondering if we were the one to incubate your […]
Bitcoin: Revolutionary currency or a disappearing act? (Part 2 of 3)
JPC’s tech lead, Simon Ward, demystifies the mysterious bitcoin in simple English. What is a bitcoin? How does it work? Why does it work? Is it safe to use? Is it ‘too big to fail’? In the previous article, we left off with the disappearance of Satoshi Nakamoto, bitcoin’s creator who remains untraced to this […]
Time to Visualise
They say ‘a picture is worth a thousand words’ and this is true now more than ever. In an age where everything is a click away the average trigger-happy consumer sails through hundreds (thousands?) of pieces of content a day with little being taken in. So how can businesses get customers (or potential ones) to […]
A Day in the Life of a Designer
Simon Dighton, our resident middle-weight Graphic Designer, has made 3D space design for BT showcases across: Tokyo, Singapore, Sydney, Dubai, Kuala Lumpur and Hong Kong, just to name a few. Simon started his design career at JPC as an intern 3 years ago and has risen up in the ranks…
Bitcoin: Revolutionary currency or a disappearing act?
In the space of 6 months, Bitcoin has gone from a poorly understood, somewhat secretive concept associated with the darker side of the Internet, to a currency that in many eyes has been ratified by the US Senate. Bitcoin is an open source peer-to-peer electronic money and payment network introduced…
Pinterest: The next big thing in B2B branding?
Being on the content team at JPC means keeping up to speed on the world of social media. I was lucky enough to be one of a small number of bloggers to attend a Ladies in Blogging workshop to get to grips with the nitty gritty of the site under the tutelage of Sarah Bush, […]
‘Mutual Sponsorship’ is the new Mentorship!
The digital age has killed mentorship, as we once knew it – thankfully gone are the sporadic and sparse interactions between the all-powerful mentor and kowtowing mentee. It’s irrelevant and impractical in our frenetically paced, social media dominated world, which has rendered mentorship extinct. The old model pivots on age or “experience” in a top-down […]