Guest Blogs / 15 Mar, 2023

How framing and the fear factor can drive growth

Taking into account people’s natural aversion to loss and risk when formulating your B2B marketing content strategy can help put key stakeholders under your spell and influence their decisions, says Tim Lennard Commercial decisions almost always include a level of uncertainty, and while this can be reduced by providing relevant supporting analysis and insight, it…

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Guest Blogs / 15 Feb, 2023

Why unconscious bias holds the key to contract renewal

Tap into behavioural science and ABX to give your business the human edge it needs to retain customers, says Tim Lennard Two factors are working together to make it imperative for enterprise-level technology companies (ELCs) to retain more customers. The shift towards cloud-based consumption models means customers aren’t ‘locked in’ to the degree they once…

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Awards / Press Reviews / 02 Dec, 2020

An exciting week of digital, CX and B2B marketing wins!

We’re obsessed with achieving results on behalf of our clients, so we’re really proud and excited to see not one, but two of our experiential client projects winning awards at the B2B Marketing Awards last week! Our Ricoh Arena business lounge for Vodafone Business UK was awarded second place in the ‘Best customer experience initiative’ category. And…

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Being JPC / 21 Jul, 2020

JPC bids farewell to our sponsored landmark, Orfordness Lighthouse

Here at JPC we are proud of our brand work representing Orfordness Lighthouse on the Suffolk coast. However, the lighthouse, built in 1792, is making national news as it is sadly being taken apart before it is lost to the sea.

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Account Cultivation and Growth / Thought Leadership / 27 May, 2020

Challengers in Construction

In February 2019, in partnership with Construction Week, JPC released our White Paper ‘Challengers in Construction – what Construction marketers can learn from technology’. It now seems a paper of some prescience, with the Global pandemic being the rocket fuel to some of the paper’s then insights.

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Account Cultivation and Growth / Podcasts / 17 Apr, 2020

The Human Touch – Understanding the new buyer journey in 2020

How is the world of B2B buying changing? What does this mean for sales and marketing leaders and their teams? Claire Ellis sits down with Gary Sharp, Chief Revenue Officer at the Network Collective to unpick today’s buyer journey. According to a recent Gartner report, some 77% of B2B buyers say their latest purchase was ‘very complex or difficult’. How can we turn things around?

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Brand and Customer Experience / Guides & Whitepapers / 23 Jun, 2019

5 steps to a compelling customer experience

Some best practice tips to help ensure you create an experience that begins long before the customer arrives at your centre or event – and lasts long after they leave.

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Guides & Whitepapers / 13 Feb, 2019

What can construction marketers learn from technology?

The construction industry has a huge potential for change right now. Take advantage of our learnings to leap ahead into a more challenging, future-facing space.

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Account-Based Marketing / 29 Aug, 2018

How to avoid arriving at the RFP table cold

Build a winning strategy with an Account-Based Marketing approach You get one shot at articulating your capabilities and convincing a prospective client that they should choose you over some tough competition. Yet, all too often, companies are coming to the RFP table cold. Why? Because, currently the average complex deal has 7 decision makers involved,…

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Brand and Customer Experience / Thought Leadership / 09 Apr, 2018

The moral dilemma of AI and what it means for customer experience marketing

A speaker at Mobile World Congress (MWC) 2017 predicted that there will be more robots than humans by 2027. It was clear from 2018’s event that it’s rapidly gaining pace, with AI more evident than ever before. The joint NTT and DOMOCO stand drew huge crowds with their fascinating 5G Robot enabled live Japanese calligraphy…

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