Content / 10 Apr, 2017
Why Orwell’s rules for clear writing are the gold standard for B2B marketing content
In 1946, George Orwell––novelist, essayist, journalist and critic––extolled the virtues of simple writing in the essay ‘Politics and the English Language’ and condensed his guidance to writers into six rules: 1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print. 2. Never use a long word…
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