Marketing to Millennials is bollocks. Here’s why.
Marketing’s curiosity about millennials – “Who are they?” “What do they buy or not buy?” “How do they buy?” – has long since given way to animosity. Marketers are increasingly anxious about connecting with an audience segment they claim has no brand loyalty but nonetheless lives for the launch of the next Apple product. As […]
Banning discriminatory ads is naive – here’s why
Hold your hats and hallelujah! Protein World’s morally languid Beach Body campaign has actually done some good. After a year of formal discussions, the Committee of Advertising Practice (CAP) has announced they’ll be implementing a crackdown on adverts that promote offensive or false stereotypes. Before you start celebrating though, here’s a little rain for your […]
7 things you need to make a great marketing video
Video is one of the most popular ways to consume content right now – not least because including video on a landing page can increase conversion rates by 80%. While retail brands have been making the most of short, snappy online video for a while now, B2B brands have been slow to catch up, often […]
5 B2B marketing trends for 2017
We know the feeling. You’ve barely recovered from Dry January, but the end of Q1 is already staring you in the face. For those of you who are feeling a little behind the times, we’ve put together a list of the big trends we think you should have your eye on. 1. Virtual Insanity As […]
Why Your B2B Marketing Content is Probably Sexist
Last week, while watching the video of Mary Beard’s excellent London Review of Books Winter Series lecture on Women in Power, I was struck by her focus on language – in particular on the way in which language that excludes women from power has become part of our everyday lexicon. Women, Beard points out, are […]