Account Cultivation and Growth / Business / 18 Aug, 2017
Marketing to Millennials is bollocks. Here’s why.
Marketing’s curiosity about millennials – “Who are they?” “What do they buy or not buy?” “How do they buy?” – has long since given way to animosity. Marketers are increasingly anxious about connecting with an audience segment they claim has no brand loyalty but nonetheless lives for the launch of the next Apple product. As…
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