Superbrands are the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers. (https://www.superbrands.uk.com/results)
We are proud to share that our long-term client BT ranked 18th in the Business Superbrands 2014 category, which features UK’s strongest B2B brands.
From the thousands of brands initially identified, just fewer than 1,200 brands were shortlisted. Voters were then asked to judge brands against quality, reliability and distinction.
Reflecting back on the work we’ve done together with BT, from creating and delivering the strategic plan for BT’s London 2012 Olympic Games sponsorship creative campaigns, to designing BT showcases for Tokyo, Singapore, Sydney, Dubai, Delhi, London, Kuala Lumpur, Bangalore, and Hong Kong, just to name a few, they have been nothing short of mind-blowing experiences. On top of that, the team at BT are a joy to work with. BT’s Superbrands status is an honour as well as a testament to their people who strive every day to innovate faster, brand better, and deliver solutions that change the world. A toast to BT Superbrands 2014, and many more years like it!