Human communications in a tech world: JPC recognised as leaders of best practice
Here at JPC we believe that the secret to thriving in a world that’s held in the clutches of technology is to be ever more human and harness the power of simplicity and creativity. That’s why we are thrilled to be recognised in the Parliamentary Review as a ‘Best Practice Representative’ for supporting our clients to communicate their value and secure new business in these uncertain times.
In the age of digital disruption many organisations are struggling to articulate their capabilities in a language that customers understand and find relevant.
Technology has brought us unprecedented volumes of data, and businesses are using this information to inform their sales strategies. However, what we see too often overlooked is that behind the digital data are real people with needs and unpredictable patterns and behaviours – people who no longer accept communications that are not explicitly honed to their own unique wants and needs at any given time.
We are frequently asked how we can create customer engagement that’s tangible to everyone and speaks to every individual clearly and simply at exactly the right time, through the right channel. Against this increasingly complex backdrop, it can seem like an impossible challenge. But the answer is actually very simple, and it starts by truly knowing your customer – and their customer – on a much deeper level than ever before.
Our team do this by working with our clients as strategic consultants to help them identify and design a truly detailed view of complex stakeholder groups, drilling down to an individual level instead of broad demographic groupings.
We then define, through our “so what?” challenge stage, what an outcome might mean to each individual, before translating our clients’ products or solutions into strongly visualised and articulated outcomes aligned to the needs of that individual.
Finally, we deliver these through a 360-degree experience – journeys that step into the end-customer’s world and show how our clients’ solutions bring about real-life outcomes for real people.
While the future continues to look uncertain, both politically and economically, we believe that the best way to face this uncertainty is with a firm focus on the end-customer, remembering that even in B2B it pays to be human.
Read more about the JPC’s best practice approach on The Parliamentary Review
What is The Parliamentary Review?
The Parliamentary Review, which is jointly chaired by Lord Pickles and Lord Blunkett, seeks to provide a platform for organisations and individuals to discuss their successes, failures and the challenges that lie ahead. As such, it is an invaluable resource for established businesses, budding entrepreneurs and policymakers alike.
Success for businesses of any size does not always come easily, and The Parliamentary Review is indispensable for anyone who seeks to make a name for themselves in the industry. It highlights significant developments and concerns for business leaders up and down the country.
The co-chairman of The Parliamentary Review, Lord Pickles, has praised the organisations featured in The Review. He commented that as Britain undergoes changes, it is “essential that politicians have a firm understanding of the challenges with which British organisations must contend” and that The Review once again provides a perfect platform for this.
Writing in The Review, The Chancellor of the Duchy of Lancaster, Michael Gove says “this year’s Parliamentary review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom.”