Account-Based Marketing / Videos & Webinars / 02 Feb, 2019 Be Surprising (in Bids and Tenders) Being surprising in bids can be the single point of differentiation between you and your competition. Watch the video
Account-Based Marketing / Videos & Webinars / 02 Jan, 2019 The Cardinal Sin of Account-Based Marketing (ABM) Key decision makers for part of a sales process don’t want to necessarily know or appreciate being told they’re part of an ABM strategy… even if it could reap huge benefits. Watch the video
Account-Based Marketing / Videos & Webinars / 21 Nov, 2018 ABM and the importance of engaging early in the bid process Too many of today’s bidders are showing up late to the process. See how our ABM approach can help you engage earlier and improve your chance of winning. Watch the video
Account-Based Marketing / Videos & Webinars / ABM personas and how to get them right Got a minute? Hear from JPC’s Managing Director, Claire Ellis (Carsberg) on ABM personas and how to get them right. Watch the video
Account-Based Marketing / 12 Nov, 2018 THE greatest ABM cardinal sin! With so much coverage now, writing an article on Account Based Marketing (ABM) felt akin to asking your grandmother to suck eggs (She doesn’t? Well she should. Run an ABM programme on her…). Everyone’s ABM’ing it, we have Heads of ABM, ABM specialists, ABM Teams, ABM agencies (yup, guilty as charged). Supposedly ABM – or… Read more
Account-Based Marketing / 30 Oct, 2018 The buyer journey has changed – has your value proposition? Just when you thought there wasn’t anything left to disrupt, businesses are finding themselves blindsided by the fact that traditional buyer journeys have changed for good – rendering their value propositions and their sales and marketing processes obsolete. Read more
Account-Based Marketing / 29 Aug, 2018 How to avoid arriving at the RFP table cold Build a winning strategy with an Account-Based Marketing approach You get one shot at articulating your capabilities and convincing a prospective client that they should choose you over some tough competition. Yet, all too often, companies are coming to the RFP table cold. Why? Because, currently the average complex deal has 7 decision makers involved,… Read more
