EPISODE 04
JPC MD Claire Ellis interviews Lisa Daniels
Former Vodafone, BT and Ericsson
B2B Tech marketing specialist
Are complex digital boundaries dividing your people and customers?
In an increasingly hybrid and impersonal B2B world, how can you forge the deep customer connections that set you apart and spark sales? In the latest episode of our Human Touch podcast, JPC MD Claire Ellis welcomes back ex Vodafone, BT and Ericsson B2B technology marketing specialist Lisa Daniels to discuss how to put the customer at the heart of your business to ensure your communications resonate.
Key points covered include:
- Why sales needs to play an intrinsic part in your communications strategy
- Why simply aligning sales and marketing is not enough… and what more you need to do
- How connecting emotional response to customer communications drives engagement
Today’s guest: JPC MD, Claire Ellis interviews Lisa Daniels – Former Vodafone, BT and Ericsson B2B Tech marketing specialist
Lisa is a strategic Marketing and Communications senior leader, with over 20 years of experience working for some of the UK’s most valuable and recognised brands. Her experience spans B2C and B2B markets within major organisations including BT, Sky, Ericsson, Vodafone and B&Q.
She is well-known for bringing creative energy, fun and passion to the industry. Particularly skilled in bringing out the very best from people and technology, she has a reputation for building happy teams that continuously evolve, stay focused on the customer and deliver business results.
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