Top bidding challenges today.

Average win rates dropped 9%

over the past few years, down from 54% to 43%

RFP volumes have increased year on year to 47%

43% of businesses say they do not have the resources they need to deliver RFPs

Every RFP takes an average of 9 people to complete

Stressed teams spend 14 hours longer on RFPs & have a 7% worse win rate

97% of RFPs are issued with a preferred vendor in mind

We can help you overcome these challenges – and more – with our proven win strategies.

Disrupt landscape:

Collaborative discourse that re-sets the customer agenda, triggers, shapes or circumvents an RFP

Define win strategy:

Bid-blueprint that forensically aligns propositions, culture and your people with theirs

Close the deal:

Transformed, creative bid approach securing increased win ratios and average
deal sizes.

Stay Informed: Sign Up for Future Webinar Alerts!

In our quest to help our customers to engage win and grow, JPC are planning a series of webinars on account-based and deal-based marketing. If you’re serious about elevating your status from a prospect to a winner, please sign-up here for advance information about our next webinar.

Some of the clients we’ve helped win.

“What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.”

 

Bid Director, Global IT & Communications Services Company

£450million

in initial contract value won in the last 12 months.

£13billion+

in the last 6 years.

Download our five essential steps to make your bid stand out.

Ready to win more bids? Start here.

Crush your next RFP: Master the art of bidding with our Growth and Strategy Director, James Mollard

James Mollard

JPC’s Growth and Strategy Director: James Mollard

James has extensive experience in corporate enterprise sales. He plays a key role in linking innovative work to tangible revenue outcomes, collaborating closely with both internal and customer teams to ensure all initiatives align with the company’s financial goals. Renowned for his relentless focus on results, James is the one who consistently asks, ‘so what’ and ‘show me the money,’ ensuring every strategic decision is rooted in financial impact

Bidding on high-stakes projects can feel like navigating a minefield. From understanding what buyers truly value to avoiding the most common pitfalls, there’s a lot that can trip you up. That’s where we come in. To find out how you can improve your bid success rate, why not book a call with James on
+44 (0) 7881 923104 or email james.mollard@thinkjpc.com.

We can help you learn how to:

Avoid common mistakes

Discover the top reasons why bids fail and learn how to avoid these costly errors.

Put yourself in the customer’s shoes

Learn how to get under the skin of decision maker priorities, beyond what’s written in the RFP, to gain competitive edge.

Engage decision makers early

How to actually achieve meaningful early engagement to set you up as the front-runner before the RFP is issued.

Building the winning team mindset and model

We’ll show you how to go beyond ‘internal alignment’ to get sales, marketing, bid and solution teams working in true harmony to deliver a winning bid.

Compete on value, not just price

Understand how to craft a compelling value proposition that goes beyond the numbers and speaks directly to what decision-makers care about.

Real results:

Apply the exact strategies that’s secured over £13B in contract value.

Interactive insights:

Contact our in-house experts to find strategies for your specific needs.

Real-world applications:

Practical and actionable advice for immediate impact.

Success stories.