Deal-Based Marketing (DBM)
Win more, win bigger: personalised deal-based marketing that secures high-value contracts
- Uncover buyer needs and competitor weaknesses
- Craft compelling value propositions and win themes
- Create disruptive, high-impact engagement strategies
- Align sales, marketing and leadership for success
- Deliver standout proposals and pitch narratives
- Train teams and embed best-practice bid strategy
In the world of complex B2B sales, standing out is everything. JPC’s Deal-Based Marketing (DBM) approach blends strategic insight, creative disruption, and sales enablement to help you influence decision-makers, increase contract value, and improve your win rate. We make every engagement count, so your biggest opportunities don’t just progress, they convert.
We go beyond traditional account-based marketing, embedding ourselves in your bid teams to uncover critical insights, align internal stakeholders, and craft compelling win strategies. From value proposition development to proactive engagement tools, proposal design, and sales coaching, we create a seamless, high-impact approach that positions you ahead of the competition.
With over two decades of experience in bid and proposal strategy, we’ve helped businesses across industries secure multi-million-pound deals, leveraging deep industry insight to refine your pitch, differentiate your offering, and maximise deal value.
Ready to win bigger? Let’s make it happen.
Top bidding challenges today.
Average win rates dropped 9% over the past few years, down from 54% to 43%
RFP volumes have increased year on year to 47%
43% of businesses say they do not have the resources they need to deliver RFPs
Every RFP takes an average of 9 people to complete
Stressed teams spend 14 hours longer on RFPs & have a 7% worse win rate
97% of RFPs are issued with a preferred vendor in mind
We can help you overcome these challenges – and more – with our proven win strategies.
Disrupt landscape:
Collaborative discourse that re-sets the customer agenda, triggers, shapes or circumvents an RFP
Define win strategy:
Bid-blueprint that forensically aligns propositions, culture and your people with theirs
Close the deal:
Transformed, creative bid approach securing increased win ratios and average deal sizes
Download our five essential steps to make your bid stand out.
Develop a personalised winning bid strategy to drive your sales success.
Delivering results across multiple industries
Tech/Telco/IT
Construction, Property & Engineering
Transportation
& Logistics
Retail
Hospitality/Contract Catering
Energy & Utilities
Public Sector
Health & Medtech
Fintech
Winning deals: DBM success stories
Skanska 20 Ropemaker Street Bid Support
Blending deep construction expertise with rapid insight and a visionary strategy—to help Skanska secure a £240M contract.
Galliford Try Yorkshire Water Bid Support
Blending deep construction expertise with rapid insight and a visionary strategy—to help Skanska secure a £240M contract.
BT Translink
Designing an account centric strategy to deepen BT’s dialogue with Translink.
Some of the clients we’ve helped win.
“What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.”
Bid Director, Global IT & Communications Services Company
£450million
in initial contract value won in the last 12 months.
£13billion+
in the last 6 years.
Ready to win more bids? Start here.
Crush your next RFP: Master the art of bidding with our Growth and Strategy Director, James Mollard
JPC’s Growth and Strategy Director:
James Mollard
James has extensive experience in corporate enterprise sales. He plays a key role in linking innovative work to tangible revenue outcomes, collaborating closely with both internal and customer teams to ensure all initiatives align with the company’s financial goals.
Renowned for his relentless focus on results, James is the one who consistently asks, ‘so what’ and ‘show me the money,’ ensuring every strategic decision is rooted in financial impact
We can help you learn how to:
Avoid common mistakes
Discover the top reasons why bids fail and learn how to avoid these costly errors.
Put yourself in the customer’s shoes
Learn how to get under the skin of decision maker priorities, beyond what’s written in the RFP, to gain competitive edge.
Engage decision makers early
How to actually achieve meaningful early engagement to set you up as the front-runner before the RFP is issued.
Building the winning team mindset and model
We’ll show you how to go beyond ‘internal alignment’ to get sales, marketing, bid and solution teams working in true harmony to deliver a winning bid.
Compete on value, not just price
Understand how to craft a compelling value proposition that goes beyond the numbers and speaks directly to what decision-makers care about.
We're more than a Deal-Based-Marketing agency.
We offer a full suite of services designed to drive strategic growth—from Account-Based Marketing (ABM) strategies and sales enablement to immersive Customer Experience Centres. Our holistic approach ensures every interaction enhances your market presence and drives revenue acceleration.
Account-Based Marketing (ABM)
Attract customers and drive demand with laser-focused, personalised and influential engagement strategies.
Experiential
Enable rich sales experiences, create new conversations and convert pipeline with innovative experiential on and offline customer journeys.
Sales Enablement
Focus value, grow accounts and nurture relationships with innovative, personalised sales enablement.
Why JPC for Deal-Based Marketing?
We don’t just support bids, we transform them. With deep market intelligence, disruptive engagement strategies, and razor-sharp value propositions, we help you outthink competitors, influence decision-makers, and maximise every deal’s potential. When the stakes are high, we make sure you win.
Research & insight/intent analysis
Value proposition/strategic win theme development
Winning content & stand-out creative
Coaching, training, governance and process management
Stakeholder and influencer mapping
Disruptive proactive engagement strategies
