Activation & Experience
Creative Value
Propositions
Creative value propositions that simplify, sharpen and sell complex portfolios.
- Realign complex portfolios into customer-first narratives
- Stress-test messaging against competitors and stakeholders
- Translate features into outcome-driven buyer stories
- Build clear, compelling frameworks that resonate
- Create bold stories that drive engagement and trust
- Win faster with propositions that land and stick
in initial contract value won in the last 12 months
new enterprise revenues delivered in the last 5 years
Complex portfolios don’t sell themselves. Bespoke, customer-first propositions do. In a world where buyers are overwhelmed with choice, clarity isn’t just a nice-to-have, it’s the edge that wins. That’s why we reframe the way you tell your story, turning technical complexity into simple, compelling value propositions that resonate.
At JPC, we simplify the complex. By blending deep insight, storytelling, and design, we build Creative Value Propositions that feel co-created with your customer rather than served to them. Every proposition is tested, refined and brought to life to ensure it resonates with every stakeholder that matters.
From win-strategy workshops and messaging frameworks to creative activation, we turn complexity into clarity and clarity into growth – helping you land complex value, inspire belief, and accelerate conversion.
Ready to turn complexity into clarity? Let’s do it.
Why clarity wins
Clearer stories, faster decisions, and higher win rates across complex enterprise sales.
Firms using consistent value-based selling achieve 2.36x higher win rates and 1.85x ARR growth.
Source: Xfactor.io
Europe’s sales-enablement market will reach $3.5B by 2030 (CAGR ~16.6%), driven by value-led selling
Source: Grand View Research
74% of buyers choose the vendor who first provides them with value and insight.
Source: Forrester
68% of B2B buyers say most messaging is too product-focused.
Source: Gartner
Aligned propositions increase conversion to qualified appointments by 9.25%.
Source: Leads at Scale
Story-led propositions improve C-suite recall and engagement by over 80%.
Source: Stanford GSB
How JPC helps you articulate a compelling customer value proposition.
Bespoke value creation: Realign complex products and solutions into clear, highly personalised, outcome-led propositions built around your customer’s world.
Forensic stress-testing: Pressure-test messaging against competitors, customer pain points, and stakeholder priorities to ensure it resonates where it matters most.
Customer-first framing: Shift from product features to outcome driven narratives that speak directly to your buyer’s world, in language they relate to.
Creative activation: Translate propositions into bold, human stories that cut through market noise and drive personal engagement across every channel.
Why JPC for CVPs?
Our CVP strategies have powered pivotal moments for some of the world’s most complex tech and telco enterprises, enabling sales teams to land complex value, engage senior decision-makers, and secure multi-million-pound contracts.
Proven CVP frameworks that accelerate deal conversion
Story-led design that simplifies complexity and sparks belief
End-to-end execution: from insight to activation
Measurable ROI with forensic detail
Decades of innovation in customer-first proposition design
Delivering the edge
Every win tells a story. Here are some of our favourites:
Trusted by leaders like:
Unlock Your Competitive Edge
Enterprise sales is a battleground. When so much rides on a few pivotal accounts, a single lost deal can wipe out hard-won gains. At this level, there’s no prize for second place. The Competitive Edge Guide shows you how to influence earlier, turn complex value into a clear story, and build the trust that transforms opportunities into lasting growth. Download your copy and learn how to sharpen your story, strengthen relationships, and win when it matters most.
We’re more than a Creative Value Proposition agency.
We offer a full suite of services designed to drive strategic growth, from Account-Based Marketing (ABM) strategies and sales enablement to immersive Customer Experience Centres. Our holistic approach ensures every interaction enhances your market presence and accelerates revenue.
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ACTIVATION & EXPERIENCE
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Powering decisive wins for enterprise tech leaders.
enterprise tech leaders.