Activation & Experience
Experiential
& Event Design
Experiences that stick: story-driven engagements that build belief and accelerate buying decisions.
- Transform events into narrative-led journeys
- Design Customer Experience Centres that simplify complexity
- Create immersive tools and demos that turn technical detail into impact
- Align sales and marketing through shared experiences that resonate
- Spark trust with executive programmes and key event presence
- Convert buyers from interest to belief, and belief to action
Enterprise sales is complex. Buying groups are bigger, decisions are slower, and customer expectations are higher than ever. That’s why every experience matters. Yet too often, events, experiences, and activations fall flat – by being either too generic, too product-heavy, or disconnected from the real sales journey.
At JPC, we take a different approach. We know what’s needed to deliver a memorable event or engaging experience. Delivered with purpose, and designed around the customer and their needs. By blending story, strategy and design, we turn passive encounters into powerful growth engines: moments that simplify the complex, cut through the noise, and move buyers closer to a decision.
With more than 27 years of innovation in experiential marketing, and 30+ global Customer Experience Centres delivered, we know what it takes to turn attention into action, and action into measurable revenue. Whether it’s a flagship trade show, an immersive sales demo, innovation centre, or C-suite workshop, we design experiences that make belief inevitable, and growth unstoppable.
Ready to unlock your edge? Let’s do it.
Why Experiential wins
Move hearts, shift minds, and drive the metrics that matter.
Firms using consistent value-based selling achieve 2.36x higher win rates and 1.85x ARR growth.
Source: Xfactor.io
Europe’s sales-enablement market will reach $3.5B by 2030 (CAGR ~16.6%), driven by value-led selling.
Source: Grand View Research
74% of buyers choose the vendor who first provides them with value and insight.
Source: Forrester
68% of B2B buyers say most messaging is too product-focused.
Source: Gartner
Aligned propositions increase conversion to qualified appointments by 9.25%.
Source: Leads at Scale
Story-led propositions improve C-suite recall and engagement by over 80%.
Source: Stanford GSB
How JPC helps you overcome Experiential challenges.
Story before stand and space
We create experiences where very activation is narrative-led, exploring content before tech, to make sure your value story is clear, memorable and human.
End-to-end customer journey design
From trade shows to experience centres, we ensure consistency, designing floorplans that flow seamlessly through digital and physical touchpoints.
Measurable impact
We engineer experiences to deliver ROI: from increased deal velocity to expanded renewals and pipeline growth. With us, experiential isn’t a cost centre, it’s a growth driver.
Is your experiential strategy set up to perform?
Book a free evaluation workshop.
Why JPC for Experiential?
Proven experiential strategies that accelerate deal conversion
Story-led design that simplifies complexity and sparks belief
End-to-end execution: from insight to immersive delivery
Measurable ROI with forensic detail
27+ years of global experiential innovation
High-performance brand experiences
Events, Roadshows & Exhibitions
We don’t build stands. We create experiences. From major trade shows to niche roadshows, we turn event presence into performance by leading with story, designing for impact and building in measurable outcomes.
Physical & Virtual Customer Experience Centres
Delivering the edge
Every win tells a story. Here are some of our favourites:
Trusted by leaders like:
Download our guide to high-performance event experiences.
Most event experiences don’t fail because of budget or tech. They fail because they lack clarity, purpose and planning. That’s why we created this guide, packed with five clear principles and ready-to-use templates including planning canvases, messaging frameworks, and interactive tool builders. Perfect for busy teams who want to create events that grab attention, and deliver results.
We’re more than an Experiential agency.
We offer a full suite of services designed to drive strategic growth, from Account-Based Marketing (ABM) strategies and Deal-Based Marketing (DBM) programs to sales enablement and value propositions. Our holistic approach ensures every interaction enhances your market presence and accelerates revenue.
POSITIONING & PURSUIT
Creative Value Propositions
POSITIONING & PURSUIT
Account-Based Growth
POSITIONING & PURSUIT
Deal-Based Marketing
ACTIVATION & EXPERIENCE
Sales Enablement & Performance
Book a free experiential performance evaluation
Whether you’re planning your next big launch, refining a key trade show, or know your current setup isn’t landing, this is your moment to level up.
Powering decisive wins for enterprise tech leaders.
enterprise tech leaders.