Account Cultivation and Growth / Sales Enablement / 15 Jul, 2020

Are you losing contact with your customers in a socially distanced world?

Move from sales enablement to buyer enablement It’s no exaggeration to say that COVID-19 has triggered a B2B sales transformation. Strict social distancing restrictions and a ban on non-essential travel are vital for public health, but they also mean it’s never been harder to get close to your customer. You can’t have face-to-face conversations, or...

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Being JPC / Diversity & Inclusion / Thought Leadership / 08 Mar, 2020

Spidey senses and #BoyBosses: How the women of JPC innovate to drive client results

Innovation is key to everything we do here at JPC, whether we’re helping our clients win multi-million pound bids, developing immersive experiences or building laser-focused campaigns. And with studies showing that having more women on your team vastly improves innovation efforts, I was curious to discover how this plays out at JPC.

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Strategy / Thought Leadership / 15 Jan, 2020

The 5 themes successful companies must embrace in 2020

The Christmas presents are open, the tree has dropped its needles and we’re back in the office again. After several days of surviving only on mince pies and Quality Street, it’s now time to gaze into the corporate crystal ball and forecast what’s going to be important to businesses, their clients and end consumers over the next twelve months.

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Being JPC / 23 Oct, 2019

Human communications in a tech world: JPC recognised as leaders of best practice

Here at JPC we believe that the secret to thriving in a world that’s held in the clutches of technology is to be ever more human and harness the power of simplicity and creativity. That’s why we are thrilled to be recognised in the Parliamentary Review as a ‘Best Practice Representative’ for supporting our clients…

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Brand and Customer Experience / Strategy / Thought Leadership / 09 Jul, 2019

Can the ‘tea drunk’ experience help you reach millennial B2B decision makers?

In an unassuming side road off London’s Bond Street lies Postcard Teas. I wasn’t here to shop, but to attend a tea tasting class. Because in the age of the experience economy it’s not enough to sell cups of tea – you have to offer an Instagrammable event if you want to lure in that sought-after demographic: the millennials.

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Thought Leadership / 07 Jun, 2019

Secrets of Success: What construction can learn from technology when bidding for large contracts

$2.5 trillion a year*. That’s how much better off the world would be if the construction sector had grown as quickly as the technology sector in the last 20 years. So what can construction learn from this growth leader?

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