Revolutionising revenue operations
Engage. Win. Grow.
Hello, we’re JPC.
We help Enterprise sales organisations create competitive advantage and exceed their revenue targets. We do this by quickly getting to the heart of what really matters to their customers, helping shape and articulate complex propositions and bringing absolute clarity to how they solve the problems that really matter to the customer.
All brought to life through powerful assets, campaign and experiences. Our work empowers sales to bring customer-centricity to every stage of the buyer journey from initial engagement, through nurture to bid and renewal.
Our simple purpose.
26+ years
proven track record
£13BN+
in ICV won in last 5 years
80%
average win rate
Some clients we help…
…some logos we’ve won
Accelerating routes to revenue
Customer Challenge – how do I articulate a clear customer-centric “solution” and then get to market, at speed and scale, to raise awareness and identify which accounts are buying and generate high quality leads meeting a stringent sales qualification processes.
JPC Solution – razor sharp, customer centric propositions and messaging tested against you competitor set. Quick launch, integrated and automated digital GTM platform. “Auto-tuned” by AI delivering measurable awareness and qualified/opted in leads.
Customer Challenge – leads need to be nurtured to turn brand engagement into person-to person sales dialogue. They often get “left behind”. How do I better enable my desk and field sales teams with clear engaging sales messages to help work with the customer to define their requirements and key drivers.
JPC Solution – we design, build and deliver laser-focused account-based tools, tactics and training. Empowering sales teams to speak with customers and stakeholders about the things that matter most to them, building a platform to co-create solutions to their unique challenges.
Customer Challenge – from the outside how do I craft a compelling bid powerful enough to break the incumbent relationship. Procurement strive to create a level playing field so how do I define and clearly articulate a competitive advantage beyond price?
JPC Solution – we provide a deep competitive analysis of the current solution vs future needs to create authoritative win themes based on the evaluation criteria. We independently analyse, test score and develop the technical content from your SME’s and then apply a creative edit to publish a consistent and compelling response through out the RFP, dialogue and final presentation.
Customer Challenge – incumbency can present challenges and advantages. How can I be clear on the health of the relationship and ensure my team are fully leveraging every opportunity to secure the next iteration of the contract?
JPC Solution – we conduct a “mid-life” audit of the account using a combination of customer data, research and independent interviews with the key stakeholders. This provides total clarity on the health of the relationship, account trajectory and enables the development of an account-based strategy to transform sentiment, align with future needs and drive the perception of value with the aim of avoiding an RFP and growing the scope of the contract.
We’d love to tell you more.
Gary Sharpe
Non-executive director
Email: gary.sharp@thinkjpc.com
Social: linkedin.com/company/thinkjpc/