What We Do | B2B Sales and Marketing Agency | ThinkJPC

WHAT WE DO

Engage. Win. Grow.

Enterprise sales is a competition. It’s never been harder to stand out from the crowd – and traditional scattergun marketing just won’t cut it anymore. JPC’s uniquely integrated ABX programmes are designed to rebuild your entire Sales and Marketing effort through the lens of your customer – solving their problems, sharing their vision and energising their businesses. And unlike many other ABM, bid or CX programmes which are often approached in isolation, our methodology ensures you can offer the same, rich, consistent, customer-centric experience at EVERY stage of the customer’s sales journey.

We’ll give you a laser-sharp focus on the decision-makers that matter and the concerns that keep them awake at night, to truly move the needle on your success rate. And it’s a proven formula, we’ve helped secure over £12BN in contract value won for our clients in the last 5-6 years alone and maintain an 80% win rate on the large deals we support.

94%

of businesses choose a vendor because they demonstrate a strong knowledge of them and their needs.

73%

of B2B buyers want to be treated like consumers, but only 49% of businesses deliver this personal, integrated experience.

It may be called B2B,
but it’s people
who do the buying.

Underpinning our entire approach is a relentless focus on delivering the human edge. All ABM or sales transformation specialists promise to deploy the latest technologies to engage on a personal level with key stakeholders. We put technology to work too, but at JPC, people come first. We’ll work with your team and your existing clients to reframe every proposition to perfectly match each individual stakeholder’s needs and address the challenges they face.

We’ll give your sales team the tools they need to excel, digitally or face-to-face. And we’ll give you the resources you need to build relationships that last throughout the sales cycle and into long-term renewals; from world-class thought leadership to innovative experiences to winning bids. Bringing you and your clients closer together with every touchpoint.

Person wearing t-shirt

ABX: Connecting CX to revenue

ABX is a uniquely integrated progressive marketing and sales approach through which we design and execute highly relatable experiences that shape the customer journey, at every touchpoint, to drive growth and annual retained revenue.

ABX: Connecting Customer Expereince to revenue

Strategic Account Based Marketing

Build pipeline value and velocity

Target accounts: Sharpen account strategy with powerful propositions and rich, relevant messaging.

ABX: Connecting Customer Expereince to revenue

Strategic Account Based Marketing

Build pipeline value and velocity

Build authority: Measurable account engagement with fresh, actionable insights.

ABX: Connecting Customer Expereince to revenue

Strategic Account Based Marketing

Build pipeline value and velocity

Cultivate dialogue: Deeper sales relationships with key stakeholders built on value.

ABX: Connecting Customer Expereince to revenue

Deal Creation and Conversion

Boost initial contract value and win ratios

Disrupt landscape: Collaborative discourse that re-sets the customer agenda, triggers, shapes or circumvents an RFP.

ABX: Connecting Customer Expereince to revenue

Deal Creation and Conversion

Boost initial contract value and win ratios

Define win strategy: Bid-blueprint that forensically aligns propositions, culture and your people with theirs.

ABX: Connecting Customer Expereince to revenue

Deal Creation and Conversion

Boost initial contract value and win ratios

Close the deal: Transformed, creative bid approach securing increased win ratios and average deal sizes.

ABX: Connecting Customer Expereince to revenue

Account Cultivation and Growth

Drive net revenue retention

Insights & advocacy: Combine structured and unstructured data to build deep behavioural insights to feed customer success and new account based programmes.

ABX: Connecting Customer Expereince to revenue

Account Cultivation and Growth

Drive net revenue retention

Empower customer success: Seamless and effective onboarding that delivers on your commitments and creates the foundation to embed and grow.

ABX: Connecting Customer Expereince to revenue

Account Cultivation and Growth

Drive net revenue retention

Drive net revenue retention: Drive lifetime revenues and exceed account growth plans, while enriching ongoing programmes.

ABX: Connecting Customer Expereince to revenue

Brand & Customer Experience

Connect your brand and proposition value to immersive, bespoke and highly personalised digital and physical experiences that support every stage of your customer’s journey. Translate complex products and solutions into simple outcomes, while harnessing the power of digital and new technologies to enable rich sales experiences, convert pipeline and create new conversations.

Our services.

Define. Engage. Nurture.

ABM: Build pipeline value and velocity

Forensically define your key audience needs. Develop bespoke, personalised and laser targeted Customer Value Propositions, GTM narratives and ABM programmes from 1:2:One white glove treatments to scalable, verticalised 1:2:Few or Many – all with a single minded view on progressing your most valuable accounts and key contacts along the sales funnel.

  • Research and insight/intent analysis
  • Stakeholder and influencer engagement strategy
  • Account Profiling
  • Value proposition development
  • Campaign strategy
  • Campaign execution/activation
    • Content
    • Thought Leadership
    • Social
    • Inbound
    • Outbound
  • Sales Enablement
  • Co-creation events

Create. Develop. Win.

DBM: Boost initial contract value and win ratios

Transition brand engagement to sales conversion with innovative and co-created deal strategies, executive conversations, strategic sales enablement and personalised experiences designed to excite customers, drive and close sales, build advocacy and secure new and existing revenue.

  • Capture, qualification, internal alignment & win strategy development
  • Value proposition/strategic win theme development
  • Disruptive proactive engagement strategies and tools
  • Proposal and pitch content and design support
  • Sales Enablement
  • Coaching, training, governance and process management

Grow. Renew. Upsell.

CBM: Drive net revenue retention

Cultivate deeper relationships with your most valuable accounts. Drive consumption and adoption, upsell and cross-sell through integrated customer success and continuous improvement programmes.

  • Capture and interrogate structured and unstructured customer data
  • Accurately map customer behaviours and sentiment
  • Deep and predictive customer insights developed through AI
  • Customer renewal propensity and first party intent profiles
  • Bespoke customer based strategies and playbooks to drive renewals and cross sell
  • Tactics, tools and training to “sales enable” customer success teams
  • Executive insights and dashboard

Immerse. Excite. Inspire.

Connect your brand and proposition value to immersive, bespoke and highly personalised digital and physical experiences that support every stage of your customer’s journey.

Translate complex products and solutions into simple outcomes, while harnessing the power of digital and new technologies to enable rich sales experiences, convert pipeline and create new conversations.

  • Brand/value proposition insight, strategy and design
  • Messaging architecture
  • Internal comms
  • Customer Journey Mapping/CX & UX
  • Digital apps, demos and immersive content
  • Customer experience & Innovation centres
  • Events & roadshows
  • Digital, AR and VR

Who we do it for.

We’re proud to call many global brands and independent challengers our clients. And we’ve helped play an important role in making them champions, but don’t take our word for it; take a look at our results and judge for yourself.