Shape the deal before it’s even written: personalised deal-based marketing that secures high-value contracts.

  • Uncover buyer needs and competitor weaknesses
  • Craft compelling value propositions and win themes
  • Create disruptive, high-impact engagement strategies
  • Align sales, marketing and leadership for success
  • Deliver standout proposals and pitch narratives
  • Train teams and embed best-practice bid strategy

in initial contract value won in the last 12 months

0 m

new enterprise revenues delivered in the last 5 years

£ 0 bn+

In the world of complex B2B sales, standing out is everything. JPC’s Deal-Based Marketing (DBM) approach blends strategic insight, creative disruption, sales enablement and hands on bid support to help you influence decision-makers, increase contract value, and improve your win rate. We make every engagement count, so your biggest opportunities don’t just progress – they convert.

We go beyond traditional ABM or DBM. We disrupt the buying cycle itself, reframing the conversation, reshaping requirements, and influencing RFPs to be written in your favour. Then, when the bid is live, we embed ourselves inside your pursuit and bid teams to deliver tactical excellence: from stakeholder alignment and value story development to proposal writing, design, and pitch coaching. It’s strategy and execution, seamlessly connected – ensuring you’re not just in the race, but set up to win it.

With over two decades of experience in bid and proposal strategy, we’ve helped businesses across industries secure multi-million-pound deals, leveraging deep industry insight to refine your pitch, differentiate your offering, and maximise deal value.

Ready to unlock your edge? Let’s do it.

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Enterprise sales is a battleground

It’s a constant fight for margins, moments and market share.

76% of B2B marketers say ABM delivers a higher ROI than any other marketing strategy

Source: ITSMA

91% of companies using ABM report larger deal sizes, with 25% seeing deal sizes increase by 50% or more

Source: SiriusDecisions

208% higher revenue is generated by companies that align their sales and marketing teams through ABM

Source: MarketingProfs

87% of marketers say ABM outperforms other marketing strategies in terms of engagement and pipeline growth

Source: Forrester

Personalised ABM campaigns can increase email response rates by 10X compared to traditional outbound marketing

Source: Terminus

Companies with strong ABM programs close three times more deals than those without

Source: Demandbase

Why JPC for DBM?

We don’t just support bids, we transform them. With deep market intelligence, disruptive engagement strategies, and razor-sharp value propositions, we help you outthink competitors, influence decision-makers, and maximise every deal’s potential. When the stakes are high, we make sure you win.

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Research and insight/intent analysis
Value proposition/strategic win theme development
Winning content and stand-out creative
Coaching, training, governance and process management
Stakeholder and influencer mapping
Disruptive proactive engagement strategiess
Proposal writing, training, audit and review

Delivering the edge

DBM success stories

BT Entain

Leveraging BT’s sustainability credentials to engage Entain on a deeper level.

BT Translink

Designing an account centric strategy to deepen BT’s dialogue with Translink.

Skanska 20 Ropemaker Street

Blending deep construction expertise with rapid insight and a visionary strategy—to help Skanska secure a £240M contract.

Trusted by leaders like:

'What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.'
Bid DirectorGlobal IT & Communications Services Company

Download our five essential steps to make your bid stand out.

Develop a personalised winning bid strategy to drive your sales success.

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Powering decisive wins for enterprise tech leaders.

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Powering decisive wins for
enterprise tech leaders.
Get in touch