Hello, we’re JPC.

We’re a B2B sales and marketing consultancy. We partner with large, complex businesses to create deep, personalised customer relationships. Giving your business the human edge that it needs to simplify the buying process, stand out and accelerate growth.

25+

Years proven track record

80%

Average win rate

£12.5B+

In contract value won

Engage. Win. Grow.

Today’s buyer is more complex than ever. Demanding you know them inside out, speaking their language with absolute consistency.

 

To stand out, you need to build deeper relationships. Between you and your customers. Sales and Marketing. And insight and revenue.

What we do

As the ABX specialists, we deliver rich, innovative and captivating marketing experiences that humanise and focus every interaction through the customer lens.

 

Delivering a human edge that elevates and empowers you to engage better, win more business and grow your most important enterprise accounts.

What we do

Featured case studies

View all of our work

BT Digital Industries Showcase

Bringing the benefits of BT’s cutting-edge industrial innovation to life through an immersive customer experience.
Learn More

Winning Bids & Tenders

See how we’ve helped our ambitious clients improve win rates and secure over £1Billion in contract value.
Learn More

durhamlane

Creating a customer-centric, value proposition-led brand to take a fast-growing revenue generation specialist to the next level.
Learn More

Addison Lee

Maximising sales, driving reputation and leading innovation through a targeted influencer programme.

Learn More

Our services.

Define. Engage. Nurture.

ABM: Build pipeline value and velocity

  • Research and insight/intent analysis
  • Stakeholder and influencer engagement strategy
  • Account Profiling
  • Value proposition development
  • Campaign strategy
  • Campaign execution/activation
  • Content
  • Thought Leadership
  • Social
  • Inbound
  • Outbound
  • Sales Enablement
  • Co-creation events
Learn more

Create. Develop. Win.

DBM: Boost initial contract valueand win ratios

  • Capture, qualification, internal alignment & win strategy development
  • Value proposition/strategic win theme development
  • Disruptive proactive engagement strategies and tools
  • Proposal and pitch content and design support
  • Sales Enablement
  • Coaching, training, governance and process management
Learn more

Grow. Renew. Upsell.

CBM: Drive net revenue retention

  • Capture and interrogate structured and unstructured customer data
  • Accurately map customer behaviours and sentiment
  • Deep and predictive customer insights developed through AI
  • Customer renewal propensity and first party intent profiles
  • Bespoke customer based strategies and playbooks to drive renewals and cross sell
  • Tactics, tools and training to “sales enable” customer success teams
  • Executive insights and dashboard

Immerse. Excite. Inspire

Connect your brand and proposition value to immersive, bespoke and highly personalised digital and physical experiences that support every stage of your customer’s journey.

  • Brand/value proposition insight, strategy and design
  • Messaging architecture
  • Internal comms
  • Customer Journey Mapping/CX & UX
  • Digital apps, demos and immersive content
  • Customer experience & Innovation centres
  • Events & roadshows
  • Digital, AR and VR
Learn more

Want to improve engagement, win more business or grow your key accounts?

We’d love to learn more about your challenges and how we can help you. Get in touch for a chat.

Linkedin-in Instagram