Content / 21 Oct, 2013

Pinterest: The next big thing in B2B branding?

Being on the content team at JPC means keeping up to speed on the world of social media. I was lucky enough to be one of a small number of bloggers to attend a Ladies in Blogging workshop to get to grips with the nitty gritty of the site under the tutelage of Sarah Bush,…

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Account Cultivation and Growth / Brand and Customer Experience / Strategy / 03 Oct, 2013

‘Mutual Sponsorship’ is the new Mentorship!

The digital age has killed mentorship, as we once knew it – thankfully gone are the sporadic and sparse interactions between the all-powerful mentor and kowtowing mentee. It’s irrelevant and impractical in our frenetically paced, social media dominated world, which has rendered mentorship extinct. The old model pivots on age or “experience” in a top-down…

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Events / 19 Sep, 2013

The Hot List: Our top 5 picks from Social Media Week and London Design Week 2013

September is all about comebacks paired with beginnings, making it a time of year I relish, from its crisp return to cool, new campaigns galore, client budget planning and an almost audible hum in the air as the creative industry settles back into work mode after the dog days of…

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Events / 10 May, 2013

Cr8net, a day in the sun!

Last Wednesday was one of the most beautiful days of the year so far and I spent it inside, in a room with the lights turned to dim… I have a feeling, however, that I had a better, more satisfying day than anyone, anywhere in the sun. That’s because last Wednesday was the Cr8net (@Cr8net) conference;…

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