Being JPC / Business / Strategy / 14 Oct, 2014

Death of a Salesman

Matthew Dixon’s bestseller The Challenger Sale is renowned bedside reading for most sales executives. His unique mix of experience, research and insight is widely believed to hold the secrets to both a successful sales strategy and honing your personal selling skills. Yet in the two years since The Challenger Sale…

Read more

Brand and Customer Experience / Strategy / 17 Sep, 2014

Brand identity: Has your brand strategy got soul?

Consumers are seeking authentic brands. Brands with soul. Soul needs to be baked into your brand identity. Gone are the days when marketing was about having the biggest, shoutiest brand, being ‘revolutionary’ or being the first to launch stuff into space. To today’s hype-weary consumer, flash brand strategies, such as…

Read more

Being JPC / Content / Strategy / 12 Sep, 2014

The Hemingway Challenge: Reaching your Audience with Brevity and Wit

Shakespeare is quoted as saying “Brevity is the soul of wit”. It’s true in art, and it’s even truer in advertising.There is a natural human affection for a message that’s transmitted succinctly. Yet, whether it’s an elevator pitch or a tweet, what brands often struggle most with is communicating in…

Read more

Being JPC / MYOC / 31 Jul, 2014

MYOC JOURNEY: 1/9

I’ve just begun my journey as a junior designer with JPC. Here are my first experiences of the MYOC program.

Read more

Being JPC / MYOC / 30 Jul, 2014

Inspiring Creativity: Adobe Create Now World Tour

I believe every design graduate dreams of finding a great job and a fantastic team. Luckily enough my dream came true when I was accepted to be part of the JPC design team! This is how I started my MYOC (Make Your Own Career) journey. I had only been here…

Read more

Being JPC / Brand and Customer Experience / Business / Content / Strategy / 28 Jul, 2014

Who’s Afraid Of The Big Blue Bird?

When Facebook landed in 2004, shortly followed by Twitter two years later, the world went communications mad. Everyone, including your neighbour’s dog, became an overnight blogging sensation, tweeting, hashtagging and regramming like it was going out of fashion and you found yourself getting left behind in the dust. In your mind, tweeting comes from ACTUAL birds and regram sounds like some kind of cereal.

Read more

Brand and Customer Experience / Business / Content / 01 Jul, 2014

Can a Selfie be Profesh?

The Selfie phenomenon is, by and large, the domain of the personal social network and rarely (albeit cringeworthingly sometimes) the avatar of choice for the business world. Whilst the duck-lipped, soloist exhibition is by no means going anywhere soon (nor should it!), it’s interesting to see how the movement is…

Read more

MYOC / 27 Jun, 2014

MYOC Journey: 8/9

My nine-month MYOC journey is almost complete. Here are the highlights of month eight

Read more

Brand and Customer Experience /

Web Design: the importance of Wireframing

I have recently delved into the early stages of web design for a custom-built, fluid, responsive website for one of our group companies, the charity Brand Amplifier. We’ve recently rebranded them with a fresh identity and the site has just gone live. One of the key things I have learned…

Read more

Being JPC / Brand and Customer Experience / Events / 24 Jun, 2014

Do Lecture Diary

Attending a Do Lectures weekender has always ranked highly on my business bucket list, so naturally when our PR/content team “Project Voice” put the application under my nose I jumped at the opportunity and decided to document my experience for future Do Lecturers.

Read more