Strategy

Business / Content / Strategy / 29 Mar, 2017

5 B2B marketing trends for 2017

We know the feeling. You’ve barely recovered from Dry January, but the end of Q1 is already staring you in the face. For those of you who are feeling a little behind the times, we’ve put together a list of the big trends we think you should have your eye on. 1. Virtual Insanity As…

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Business / Content / Strategy /

5 signs you need a restructure not a rebrand

One of the first questions I ask any client who comes looking for a rebrand is: “Why?”. I don’t just ask this because I’m contrarian, but because all too often they are looking for the solution to a problem that can’t be solved by brand alone. A repair isn’t as sexy as a rebuild…

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Business / Diversity & Inclusion / Strategy / 28 Mar, 2017

Why Your B2B Marketing Content is Probably Sexist

Last week, while watching the video of Mary Beard’s excellent London Review of Books Winter Series lecture on Women in Power, I was struck by her focus on language – in particular on the way in which language that excludes women from power has become part of our everyday lexicon. Women, Beard points out, are…

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Strategy / 30 Jan, 2017

Marketing Resolutions to Break in 2017

A new year can only mean one thing: resolutions left, right and centre. But how can you make sure your marketing resolutions don’t meet the same fate as that ambitious gym membership that is normally dead by February. We believe the key lies in focusing more on what not to do! These are just a…

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Strategy /

Unleashing The Power Of The Positive No

When was the last time you said NO to a brief? An internal initiative? An ask of the sales team? A marketing opportunity? It isn’t easy is it? As the battle for market share intensifies, challenging a company missive or a brief – let alone saying no to any part of it – can seem like…

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Account Cultivation and Growth / Strategy / 26 Jan, 2017

Pro-Truth Marketing

It’s not easy to avoid discussion in the press or on social media about the “Post Truth” era. Since that election, publications in all their forms have come under close scrutiny. It turns out that there are towns in Eastern Europe where the local labour force is devoted to churning out fake news, and that…

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Design / Digital / Strategy / 18 May, 2016

Internet of everything. Or Internet of isolation?

Now, don’t get me wrong. I love digital and technology. I eat it up for breakfast. I’m lost without my iPhone – as I discovered recently when I realised I’d raced out of the house without it. Total panic set in – how would anybody reach me? How would I contact them? Of course I…

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Account Cultivation and Growth / Business / Strategy / Thought Leadership / 13 May, 2016

How well do you know your business enemy?

Dunkirk. The Blitz spirit. Famous examples where people displayed an extraordinary courage and pulled together in a cohesive manner not seen in calmer, safer times. Threat brings humans closer together. Focus becomes sharper, clearer, streamlined and more meaningful – whether the threat turns out to be real or imagined. Without this, we live in a…

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Content / Design / Digital / Strategy / 08 Apr, 2016

The cure for content fatigue: Interactive content

We’ve all wondered what the future will look like at some point in our lives. From flying cars, comparable to Doc Brown’s Delorean DMC-12, to Ex-Machina style artificial intelligence. These dreams now don’t seem like such a distant reality. As computers become more powerful, clever and sophisticated, the rate of technological growth is rapidly increasing….

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Account Cultivation and Growth / Business / Strategy / 02 Jun, 2015

How to sell Security

‘The Internet of Things’ is a term you’ll now be familiar with. What is the one striking feature of this world-changing term that stands out? Uncertainty. Utter uncertainty.

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