News & Insights

Account-Based Marketing, Videos & Webinars
/ 21 Nov, 2018

ABM and the importance of engaging early in the bid process

Too many of today’s bidders are showing up late to the process. See how our ABM approach can help you engage earlier and improve your chance of winning.

Account-Based Marketing, Videos & Webinars
/ 21 Nov, 2018

ABM personas and how to get them right

Got a minute? Hear from JPC's Managing Director, Claire Ellis on ABM personas and how to get them right.

Account-Based Marketing
/ 12 Nov, 2018

THE greatest ABM cardinal sin!

With so much coverage now, writing an article on Account Based Marketing (ABM) felt akin to asking your grandmother to suck eggs (She doesn’t? Well she should. Run an ABM programme on her…). Everyone’s ABM’ing it, we have Heads of ABM, ABM specialists, ABM Teams, ABM agencies (yup, guilty as charged). Supposedly ABM – or