As we hit the halfway mark of 2025 and wrap up Q1 in our financial year, I’ve been reflecting on what’s been a purposeful and energising start to the year. From a measured beginning to real strategic acceleration, the JPC team has been building serious momentum—helping our clients win with smarter, more human-centred marketing and
At B2B Ignite 2025, one theme stole the show: the CMO has entered a new era. No longer just brand custodians, today’s marketing leaders are stepping up as strategic growth architects—working shoulder-to-shoulder with sales, finance, and product to deliver measurable impact. This shift mirrors what we’ve been hearing loud and clear in our own roundtables
