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Experience / Strategy / Thought Leadership / 09 Jul, 2019
In an unassuming side road off London’s Bond Street lies Postcard Teas. I wasn’t here to shop, but to attend a tea tasting class. Because in the age of the experience economy it’s not enough to sell cups of tea – you have to offer an Instagrammable event if you want to lure in that sought-after demographic: the millennials.
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Thought Leadership / 07 Jun, 2019
$2.5 trillion a year*. That’s how much better off the world would be if the construction sector had grown as quickly as the technology sector in the last 20 years. So what can construction learn from this growth leader? Tech giants like Apple, Google and Amazon have changed the way we live, shop and consume…
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Account-Based Marketing / Thought Leadership / 14 May, 2018
It is hard to stop revolutions, and we are most certainly in an AI revolution. Data this. Analytics that… function over emotion, process not prose, economies of scale, cost savings over creativity, and of course, guaranteed success needed immediately. We are well on our way to becoming a ‘Robots welcome only’ era. So what are…
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Thought Leadership / 09 Apr, 2018
A speaker at Mobile World Congress (MWC) 2017 predicted that there will be more robots than humans by 2027. It was clear from 2018’s event that it’s rapidly gaining pace, with AI more evident than ever before. The joint NTT and DOMOCO stand drew huge crowds with their fascinating 5G Robot enabled live Japanese calligraphy…
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Account-Based Marketing / Thought Leadership / 21 Mar, 2018
We spend our lives helping clients win crucial bids in many different industry sectors. But are we on the cusp of a whole new world of Bid procurement behaviour? 2021… Picture the scene Following an 18-month plus slog of RFP process, you make it through to the short-list stage and the all-important face-to-face presentation day…
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Account-Based Marketing / Business / Strategy / Thought Leadership / 12 Oct, 2017
If you find yourself wishing for the creative freedom of a campaign when you’re writing your bid, you’re not alone. The RFP process is, at best, limiting. At its worst, though, it’s stifling. Many bid teams we work with struggle to bring their value to life in a prescriptive Q&A format that seemingly offers little…
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Account-Based Marketing / Strategy / Thought Leadership / 02 Aug, 2017
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Account-Based Marketing / Strategy / Thought Leadership /
Given the hard work, time and resources businesses put into developing value propositions, it’s galling to learn that only 14% of B2B buyers notice a difference between suppliers’ offerings and see that difference as worth paying for. Extracting and amplifying that difference can be a daunting challenge. But it’s one the JPC team routinely tackles…
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Business / Content / Thought Leadership / 27 Jun, 2017
Thought leadership is a position of power. As a thought leader you’re an influencer and a market commentator rather than solely a vendor – it’s a very different position, and one that brings with it credibility and responsibility. The best thought leaders play a key role in the conceptualisation of new business ideas, trends and…
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Business / Content / Thought Leadership / 20 Jun, 2017
New research by Edelman and Linkedin has shown thought leadership to be a decidedly two-sided coin. Their study, which surveyed over 1,300 Business Decision Makers (BDMs) on the extent to which their B2B purchase process is influenced by salient thought leaders, confirms becoming a thought leader as being worthwhile, but also highlights some worrying consequences…
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