Thought Leadership / 23 Aug, 2022

Fuelling bid success with ABM

What’s a cycling peloton got to do with marketing? It shows why account-based marketing holds the key to securing your next lucrative bid opportunity, says JPC’s James Mollard… Account-based marketing (ABM) and deal-based marketing (DBM) each play vital roles in attracting, winning and growing business, but can bringing them closer together deliver better results?  In…

Read More

Thought Leadership / 21 Apr, 2021

Going back to ‘normal’? Think again, the ‘hybrid model’ is here to stay.

The pandemic has rapidly accelerated the use of technology, and with businesses now heavily invested in new ways of working, the ‘hybrid model’ is here to stay.

Read More

Thought Leadership / 27 May, 2020

Challengers in Construction

In February 2019, in partnership with Construction Week, JPC released our White Paper ‘Challengers in Construction – what Construction marketers can learn from technology’. It now seems a paper of some prescience, with the Global pandemic being the rocket fuel to some of the paper’s then insights.

Read More

Being JPC / Diversity & Inclusion / Thought Leadership / 08 Mar, 2020

Spidey senses and #BoyBosses: How the women of JPC innovate to drive client results

Innovation is key to everything we do here at JPC, whether we’re helping our clients win multi-million pound bids, developing immersive experiences or building laser-focused campaigns. And with studies showing that having more women on your team vastly improves innovation efforts, I was curious to discover how this plays out at JPC.

Read More

Strategy / Thought Leadership / 15 Jan, 2020

The 5 themes successful companies must embrace in 2020

The Christmas presents are open, the tree has dropped its needles and we’re back in the office again. After several days of surviving only on mince pies and Quality Street, it’s now time to gaze into the corporate crystal ball and forecast what’s going to be important to businesses, their clients and end consumers over the next twelve months.

Read More

Experience / Strategy / Thought Leadership / 09 Jul, 2019

Can the ‘tea drunk’ experience help you reach millennial B2B decision makers?

In an unassuming side road off London’s Bond Street lies Postcard Teas. I wasn’t here to shop, but to attend a tea tasting class. Because in the age of the experience economy it’s not enough to sell cups of tea – you have to offer an Instagrammable event if you want to lure in that sought-after demographic: the millennials.

Read More

Thought Leadership / 07 Jun, 2019

Secrets of Success: What construction can learn from technology when bidding for large contracts

$2.5 trillion a year*. That’s how much better off the world would be if the construction sector had grown as quickly as the technology sector in the last 20 years. So what can construction learn from this growth leader?

Read More

Account-Based Marketing / Thought Leadership / 14 May, 2018

Emotional v Artificial intelligence – who wins out?

It is hard to stop revolutions, and we are most certainly in an AI revolution. Data this. Analytics that… function over emotion, process not prose, economies of scale, cost savings over creativity, and of course, guaranteed success needed immediately. We are well on our way to becoming a ‘Robots welcome only’ era. So what are…

Read More

Thought Leadership / 09 Apr, 2018

The moral dilemma of AI and what it means for customer experience marketing

A speaker at Mobile World Congress (MWC) 2017 predicted that there will be more robots than humans by 2027. It was clear from 2018’s event that it’s rapidly gaining pace, with AI more evident than ever before. The joint NTT and DOMOCO stand drew huge crowds with their fascinating 5G Robot enabled live Japanese calligraphy…

Read More

Account-Based Marketing / Thought Leadership / 21 Mar, 2018

What to do when robots are judging your bid

We spend our lives helping clients win crucial bids in many different industry sectors. But are we on the cusp of a whole new world of Bid procurement behaviour? 2021… Picture the scene Following an 18-month plus slog of RFP process, you make it through to the short-list stage and the all-important face-to-face presentation day…

Read More