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Being JPC / Thought Leadership / 08 Mar, 2020
Innovation is key to everything we do here at JPC, whether we’re helping our clients win multi-million pound bids, developing immersive experiences or building laser-focused campaigns. And with studies showing that having more women on your team vastly improves innovation efforts, I was curious to discover how this plays out at JPC.
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Strategy / Thought Leadership / 15 Jan, 2020
The Christmas presents are open, the tree has dropped its needles and we’re back in the office again. After several days of surviving only on mince pies and Quality Street, it’s now time to gaze into the corporate crystal ball and forecast what’s going to be important to businesses, their clients and end consumers over the next twelve months.
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Experience / Strategy / Thought Leadership / 09 Jul, 2019
In an unassuming side road off London’s Bond Street lies Postcard Teas. I wasn’t here to shop, but to attend a tea tasting class. Because in the age of the experience economy it’s not enough to sell cups of tea – you have to offer an Instagrammable event if you want to lure in that sought-after demographic: the millennials.
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Thought Leadership / 07 Jun, 2019
$2.5 trillion a year*. That’s how much better off the world would be if the construction sector had grown as quickly as the technology sector in the last 20 years. So what can construction learn from this growth leader?
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Account-Based Marketing / Thought Leadership / 14 May, 2018
It is hard to stop revolutions, and we are most certainly in an AI revolution. Data this. Analytics that… function over emotion, process not prose, economies of scale, cost savings over creativity, and of course, guaranteed success needed immediately. We are well on our way to becoming a ‘Robots welcome only’ era. So what are…
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Thought Leadership / 09 Apr, 2018
A speaker at Mobile World Congress (MWC) 2017 predicted that there will be more robots than humans by 2027. It was clear from 2018’s event that it’s rapidly gaining pace, with AI more evident than ever before. The joint NTT and DOMOCO stand drew huge crowds with their fascinating 5G Robot enabled live Japanese calligraphy…
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Account-Based Marketing / Thought Leadership / 21 Mar, 2018
We spend our lives helping clients win crucial bids in many different industry sectors. But are we on the cusp of a whole new world of Bid procurement behaviour? 2021… Picture the scene Following an 18-month plus slog of RFP process, you make it through to the short-list stage and the all-important face-to-face presentation day…
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Account-Based Marketing / Business / Strategy / Thought Leadership / 12 Oct, 2017
If you find yourself wishing for the creative freedom of a campaign when you’re writing your bid, you’re not alone. The RFP process is, at best, limiting. At its worst, though, it’s stifling. Many bid teams we work with struggle to bring their value to life in a prescriptive Q&A format that seemingly offers little…
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Account-Based Marketing / Strategy / Thought Leadership / 02 Aug, 2017
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Account-Based Marketing / Strategy / Thought Leadership /
Given the hard work, time and resources businesses put into developing value propositions, it’s galling to learn that only 14% of B2B buyers notice a difference between suppliers’ offerings and see that difference as worth paying for. Extracting and amplifying that difference can be a daunting challenge. But it’s one the JPC team routinely tackles…
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