Owning the floor – JMA Jazz™ in full swing
“Every year we’ve upped our game.”
Diana Krupa, Senior Vice President of Marketing, JMA, MWC 2026
The challenge
Mobile World Congress (MWC) is one of the most visually saturated environments in the world – a global stage where the biggest names in tech and telecoms compete for attention, and standing still means falling behind.
For JMA, a challenger brand with a major story to tell, the stakes were high. They needed a presence that would cut through the noise, signal genuine innovation, and provide the launchpad for a flagship new product: JMA Jazz™ – their next-gen, in-building wireless solution.
Delivering end-to-end experiential for JMA
- Developed floorplan, customer journey and creative concept alongside NEST
- Concepted fully immersive, multi-surface theatre
- Created JMA Jazz™ brand, narrative and concept
- Delivered all content for synchronised LED, floor, column and arch
- JMA Jazz™ immersive launch film
- High impact hero vision video
- 3D environments to bring propositions to life
- Immersive speaker backdrops
- Large-scale content ecosystem totaling 50+ videos and 10+ 3D environments
- Developed an integrated interactive sales tool for show floor for touchscreen and iPad
- Created all supporting marketing materials (social, launch, promo)
The solution
JPC worked closely with the production company Nest – shaping the stand concept and design around JMA’s signature architectural arch – a bold structural device that has evolved year-on-year to become a recognisable marker of JMA’s presence on the show floor.
All coming together to create an extensive content programme comprising more than 10 separate 3D environments, motion content, over 50 output videos, and an updated interactive sales tool built for sharper usability and stronger storytelling on the stand floor.
The outcome
The stand became a focal point on the MWC show floor – drawing consistent crowds, generating strong dwell time, and repeatedly stopping visitors in their tracks. Neighbouring competitors were visibly overshadowed. The immersive environment delivered exactly what the brief demanded: a reaction.
JMA’s cutting-edge experiential earned a place in the official GSMA MWC wrap video – the event’s curated highlight reel – distributed to a global audience of telco executives, vendors, and analysts. Inclusion is editorial rather than paid, making it a meaningful signal of standout presence at the highest level of the industry.
Client feedback was exceptional, with strong endorsement from senior stakeholders across the business.
What made it work
Complex real-time content synchronisation across multiple surfaces, high-impact 3D environments, and a product launch narrative were all executed to a standard that competed with and outshone stands with significantly larger budgets. JMA Jazz™ promises to transform the way people connect inside buildings. At MWC, the stand did exactly that – and the industry noticed.
(increase of 39% 2025)
(increase of 16.5% 2025)
views
“Working with JPC is seamless and everything they do is an immersive experience that brings life to every stand I create.“
Diana Krupa, Senior Vice President of Marketing, JMA, MWC 2026
Every great show starts with a conversation. Got a brief?
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