JPC ROUNTABLE SERIES
From conversation to competitive edge.
Join us for our next roundtable
on Wednesday 9th September.
At JPC, we believe in the power of positive disruption to unlock extraordinary outcomes. Our Competitive Edge Roundtable series is part of that mission — creating spaces where senior sales, marketing, and service leaders tackle their toughest challenges together.
These aren’t just conversations. They’re catalysts for practical solutions, peer insights, and proven strategies that help ambitious enterprises cut through noise, compete harder, and win when it matters most.
Wednesday 9th September
The Orchard, London, W1H 7AL
Following the fantastic discussion at our last Competitive Edge Roundtable on Optimising ABM – Machine Precision Meets Human Intuition, we’re excited to be hosting our next event on Wednesday 9th September 2026. This session will explore a question facing almost every enterprise growth team today: as AI accelerates content, automation and personalisation, why are organisations finding it harder to build the trust, engagement and momentum that ultimately drive revenue?
Our next session at a glance
We’ll explore the rise of Experiential ABM and why human-led experiences are becoming a strategic advantage in complex B2B sales – not simply as brand-building activities, but as commercially accountable moments that influence buying groups, strengthen pipeline and accelerate revenue.
Together, we’ll discuss:
- Why events and experiences must evolve from brand moments into revenue moments.
- How to balance AI, automation and human connection across the buyer journey.
- What buyers actually remember – and what genuinely moves complex deals forward.
- How sales, marketing and customer success can create more connected, measurable account experiences.
The afternoon will combine a short keynote with an interactive roundtable lunch designed to encourage practical discussion, fresh thinking and ideas you can apply immediately.
Who should join us?
Designed for senior leaders in B2B sales, marketing, customer success and revenue operations, this session is for those looking to optimise their ABM approach in an AI-enabled world. Join a small group of peers to share experiences, challenge thinking and explore practical ways to create stronger buying group engagement, measurable commercial impact and sustainable revenue growth.
Can’t make it? Sign up for a copy of the post-event insights pack.
Why join a JPC Competitive Edge roundtable?
Peer insight – Hear what’s working (and what’s not) from leaders like you.
Practical playbook – Leave with 2–3 tested actions to apply straight away.
Network – Connect with senior decision-makers and subject matter experts in an open, collaborative forum.
Stay ahead – Access insights on renewal-first growth before they hit the mainstream.
PREVIOUS ROUNDTABLES
Conversations worth revisiting
Harnessing machine precision & Human intuition to drive modern ABM
Exploring how machine precision and human intuition combine to power modern account-based marketing strategies.
Renewals are the
new acquisition
The Power of Data, Demand & AI to Drive ABM
As AI transforms sales development, automation meets human connection. This guide explores how to balance tech with trust.
Harnessing Value Creation to Win in Complex Sales
Ready to join the conversation?
These aren’t just conversations — they’re catalysts for change. Gain fresh insights, actionable strategies, and valuable connections that help you stay ahead in an ever-changing market.