News & Insights

Superbrands are the UK's strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers. (http://www.superbrands.uk.com/results) We are proud to share that our long-term client BT ranked 18th in the Business Superbrands 2014 category, which features UK's strongest B2B brands. From the thousands...

Interview with James Wallman, Author of Stuffocation As William Gibson said, “The future is already here – it’s just not very evenly distributed”. Trend forecasters’ job is to observe and interrogate the noise of the present to identify signs of that unevenly distributed future. James Wallman, renowned trend forecaster, speaker, and author of the new

Guest post from our Brand Amplifier 2014 Spring Edition Contestant and Instagram Challenge rock star, Emma Lanman, CEO and founder of Van Girls. Emma's BA inspired Instagram campaign garnered hundreds of views within days of publishing. Let's find out her secret to success.

I’ve worked in Brixton for 17 years and been a resident here for even longer. During that time I’ve launched 3 successful brands, raised two boys and transformed my passion project into an official charity. But the fact is when I started out I was as clueless as anyone else about what really goes into

Our final workshop is often a wonderful opportunity to witness first hand what our group of entrepreneurs have picked up in the last few workshops. This is typically the girl's last chance to work out any of the kinks they might be having with building their brand, then its *snip*...

A letter to Ugli lovingly guest blogged for JPC by Elodie Peboscq Time flies…it has been 3 years, 3 beautiful years since our Ugli relationship began…we still remember the very first look you all have given us. We could see the hope and eagerness in your eyes wondering if we were the one to incubate your

Having recently explored web infographics in my last blog, I’ve decided to delve further into the world of web design, triggered by some of the work we’ve done here at JPC. With hundreds of devices to view web pages on, you need a website that can accommodate them all seamlessly. Enter adaptive and responsive web

Third Time Round. For this week’s workshop we told our Brand Amplifier ladies to bring their A-game for an intensive evening of think-on-your-feet instruction, purpose built to inject high-octane PR, social media and business strategy into their brands. Team JPC content were also on hand this week to help dispel a few unfounded business bogeymen

Take Two! For our second instalment of the Brand Amplifier workshops our BA Brigade arrived promptly on our doorstep at 6 o’clock. A far cry from the shy atmosphere of the first workshop, our ladies quickly gravitated towards one another abuzz with talk of this week’s Instagram challenge. Everyone was quick to follow up on

The first BA 2014 workshop kicked off at our Piano House studio last Tuesday. In anticipation for this year’s BAs’ arrival, we completely redecorated our 50’s retro kitchen, transforming it into a cozy living room complete with projection screens, dim lighting, leafy greens, and of course, wine. It was practically a page out of House

JPC’s tech lead, Simon Ward, demystifies the mysterious bitcoin in simple English. What is a bitcoin? How does it work? Why does it work? Is it safe to use? Is it ‘too big to fail’? In the previous article, we left off with the disappearance of Satoshi Nakamoto, bitcoin’s creator who remains untraced to this

Brand Amplifier’s 5th edition of brand strategy masterclasses kicked off this week at our Piano House studio. 25 amazing young female entrepreneurs have won the “Golden Ticket” to tour JP’s brand factory, and learn straight from the source, the secret sauce to manufacturing some of the world’s most iconic brands. The lamps are lit, the

They say ‘a picture is worth a thousand words’ and this is true now more than ever. In an age where everything is a click away the average trigger-happy consumer sails through hundreds (thousands?) of pieces of content a day with little being taken in. So how can businesses get customers (or potential ones) to

Simon Dighton, our resident middle-weight Graphic Designer, has made 3D space design for BT showcases across: Tokyo, Singapore, Sydney, Dubai, Kuala Lumpur and Hong Kong, just to name a few. Simon started his design career at JPC as an intern 3 years ago and has risen up in the ranks...
As the name would suggest, The Crystal is cutting-edge. In just 3 short years, the government's massively successful Tech City initiative has hailed the rise of London as the digital capital of Europe. Back in 2012, Siemens led the tech sector with its flagship landmark building, The Crystal, which embodies trailblazing innovation and award-winning sustainable

The British media loves reporting on public opinion surveys. From the state of the economy to NHS to sustainability to women’s hair and beauty, a simple Google search will reveal to you how many tier-one publications ground their content on opinion polls. Why? Because surveys give clout to media, give voice to the complexities of

Lesley Brewster, founder of HMTV, is a Brand Amplifier alumna who won the Silver Award in Brand Amplifier 2012 for her forward-thinking approach to launching an urban media channel for Londoners. Brand Amplifier is a branding master class for women who mean business. Note that applications for Brand Amplifier 2014...